Best DSA Franchise in India – Top 10 Loan Agent Platform of 2024

Choosing the Best DSA Franchise in India can be a difficult decision. Massive competition in the financial industry exists, and the DSA franchise is no exception.

For the unfamiliar, a Direct Selling Agent (DSA) is an individual who works for banks and NBFCs. They sell loans on behalf of banks and earn commissions on them.

DSAs are also responsible for identifying potential loan borrowers and helping them connect with banks and NBFCs. They assist loan borrowers in getting loans quickly.

Moreover, they are given the necessary training and skills to acquire potential leads. So, if you want to start a DSA franchise business, you must know the Top Loan DSA Program in detail.

Best DSA Program in India – List of Top Loan Partner Programs

We have curated a list of the top DSA franchises in India here. We have rounded them off based on commission, investment, and infrastructure requirements.

Moreover, we considered review and rating, support, top loan programs, and ROI tenure in the industry.

Furthermore, this list helps DSA business enthusiasts quickly compare the prime factors and shortlist the best DSA franchise that suits their requirements.

As per our analysis, HDFC Bank DSA took the top 1 position. Furthermore, the second on our list is Bajaj Finserv DSA, followed by Axis Bank DSA in the third position.

This article will examine each of these Loan Agent Business Providers in detail. By the end of this article, you will know why these brands are best and what is unique about them.

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HDFC Bank DSA – Best Loan Agent Program in India

HDFC Bank DSA is regarded as the Best Loan Agent Program in India for numerous reasons.

Firstly, agents who associate themselves with this brand do not look back. In addition, considering all the aspects like revenue sharing, franchise fee, investment, support, training, ROI, brand value, and the overall rating, we gave it a 4.57 rating out of 5.

Why become a DSA with HDFC Bank?

There are many benefits to becoming a DSA with HDFC.

• The HDFC Bank loan agent should be an Indian of 18+ years of age. Also, he must have completed a minimum 10th and have a high CIBIL score.
• Firstly, the brand offers various product loans, such as home, automobile, gold, education, personal, business, and credit cards.
• Moreover, to become an HDFC DSA, you must pay up to Rs.1000 in fees.
• Also, the infrastructure investment is optional, between Rs. 25,000 and Rs. 60,000.
• Depending on the loan value, the DSA will receive a commission of 0.2% to 2.5%. However, this percentage varies from loan to loan.
• Besides, this brand’s return on investment (ROI) is three months.
• The brand provides its DSAs with client interaction training, relationship manager support, back-office support, marketing support, an operation manual, and a training manual.

Bajaj Finserv DSA – Top DSA Franchise in India

Bajaj Finserv is one of the Top 10 DSA Franchise on our list. It ranked second on our list and acquired a 4.38-star rating out of 5, offering the best services to its DSAs.

Nonetheless, if you want to become a loan agent for this brand, find out what is in store for its DSA here.

Why Become a DSA with Bajaj Finserv?

Bajaj Finserv is known for offering its agents a leading DSA franchise. Here are some points to prove this.

• To start as a Bajaj Finserv partner, the investment fee is Rs.3000.
• Moreover, the revenue sharing for the loan agent is 0.3% to 2.75% of the loan value. Nevertheless, the commission varies from loan to loan. For example, for a home loan, it is 0.3% to 0.65% of the loan value.
• Also, the total investment required to become a Bajaj Finserve DSA is Rs. 30,000 to Rs. 50,000.
• It is not compulsory to set up an office. However, telephone and computer connectivity are compulsory.
• Furthermore, you will receive all kinds of support, from relationship manager to back-office, marketing, and client interaction support.
• Also, the company gives DSAs training on product information, sales, service, and recovery.

Axis Bank DSA – Best Loan Partner Program in India

Becoming an Axis Bank partner is an excellent opportunity in itself. In addition, it is one of the Top Loan Partner Programs in India.

With a lifetime DSA tenure, it is known for excellent marketing support. Also, it has received an overall rating of 4.47 out of 5.

Why Become a DSA with Axis Bank?

Axis Bank provides excellent support to the agents associated with it. Moreover, the agents can earn impressive commissions from the company and find significant growth in their careers.

• Partnering with the bank is a great advantage for the loan agents, as the bank has a wide range of loan products available for disbursal.
• Besides, Axis Bank has built a strong reputation, which agents can easily use to attract potential loan clients.
• Moreover, Axis Bank shares 0.3% to 2.25% of the loan value with its agents.
• Also, if you want to set up an office space for your business, you must have a telephone line, a computer with internet connectivity and a CCTV set-up.
• Axis Bank provides unwavering support in terms of training, back-office, marketing, client interaction, etc.
• Above all, the bank offers exclusive training in product information, sales, service, and recovery.

JIO Finance DSA – Best DSA Companies in India

JIO Finance is one of the Best DSA Companies in India. It ranks third on our list with an overall rating of 4.27 out of 5.

The company’s partners sell loan products and other financial services to clients and earn decent commissions.

Why Become a DSA with JIO Finance?

Here are some striking reasons to become a DSA with Jio Finance.

• Jio Finance’s DSAs can access many loan products, such as personal, vehicle, home, and business loans. This diversity undoubtedly helps them cater to customers’ diverse needs.
• Jio Finance DSAs also have access to digital platforms to efficiently perform customer onboarding and application processing.
• Furthermore, to help DSA enhance customer support, the company offers necessary training and support in products, services, sales, recovery, digital marketing, client interaction, RM support, etc.
• Moreover, to join the Jio Finance DSA network, the loan agent must have basic product knowledge and a high credit score.
• With minimal paperwork, one can become a DSA with Jio Finance. The documents usually include a DSA agreement, Aadhaar copy, photo, PAN, business TAN copy, GST registration certificate, address proof, bank statement, etc.

ICICI Bank DSA – Top Loan Partner Program in India

ICICI Bank provides the best loan partner program in the country. Furthermore, with its brand value, the agent can earn credibility while attracting new clients.

This is one of the Top Loan Partner Programs in India, which secured a 4.51 out of 5 rating.

Why Become a DSA with this Brand?

ICICI Securities is one of the country’s most prominent banks. It offers tremendous support to the DSAs in numerous ways.

• The bank offers over 12 loan products to the clients.
• The best part about ICICI Bank is that it issues the commission payout to its loan agents within 48 hours of loan disbursal.
• Moreover, ICICI’s revenue sharing is quite competitive. It offers revenue sharing of 0.2% to 2.5% of the loan value.
• Moreover, this bank’s DSA can offer its clients the best risk management services.
• Also, the dedicated relationship manager provides sales and business support to the DSAs. Moreover, the RM helps with lead generation activities.
• Nevertheless, there is no need to maintain a back-office to run the business with this bank.
• Also, the DSAs can get their return on investment within three months.

SBI DSA – Top 10 Loan DSA Program in India

SBI has a beneficial relationship with DSA agents. The banks pay massive commissions to the DSAs to help them find potential loan borrowers.

Moreover, the SBI DSAs assist clients with loan processing and provide informed financial recommendations.

So, with an overall rating of 4.41 out of 5, SBI is a top 10 Loan DSA Program in India.

Why Become a DSA with State Bank?

As a SBI DSA, the loan agent can earn extra money effortlessly. Let’s check out why one should become a DSA with SBI.

• If you associate as a DSA with SBI, you can work at your flexible hours. Also, there isn’t a need to report at the branch office. Moreover, you can work from the comfort of your home as a DSA.
• Moreover, SBI DSAs can earn attractive commissions for successfully processed loans. As a top-notch bank, SBI prefers quick payouts.
• No investment is required to start as a DSA with SBI. Moreover, you can start your career as a SBI DSA partner without a particular degree.
• Also, as an SBI DSA, you will get your hands on popular products at low interest rates and impressive repayment tenures. Furthermore, you can offer the same to your clients.

Tata Capital DSA – Best Loan DSA Network in India

The DSAs at Tata Capital work to bridge the gap between financial institutions and clients.

For example, a DSA can be useful whether the client is looking for a loan or wants to explore the different types of loan products available.

With an overall rating of 4.35 out of 5, Tata Capital ranked 7th on our list and is one of the Best Loan DSA Programs in India.

Why Become a DSA with Tata Capital?

Tata Capital is a big name in the financial industry. Notably, anyone with a knowledge and passion for selling loan products can become a DSA with the bank.

Here are some significant reasons to associate with this financial institute as a DSA.

• No investment is required to become a DSA with Tata Capital. However, candidates should have the necessary documents and minimum qualifications per the institution’s criteria.
• Also, the DSA fees are up to Rs. 3000, and if you want to take office space, the infrastructure investment would be Rs.25,000 to Rs.60,000.
• The DSAs, with the brand’s help, provide expert guidance to clients on various complex loans.
• Moreover, DSAs have access to various financial products, from personal to home and business loans. Thus, they can easily cater to the needs of diverse customers.
• DSAs can also expand their reach using the company’s brand name.

Kotak Bank DSA – Top Loan Agent Franchise in India

Want to join Kotak Bank as a DSA? You are on the right page. The most reputed bank offers financial enthusiasts blooming opportunities and the best Top Loan Agent Program in India.

That said, it has ranked 8th on our list with an overall rating of 4.38 out of 5.

Why Become a DSA with Kotak Bank?

There are not one but many reasons why one should become a DSA with Kotak Bank. We have discussed a few of them below for you.

• The Kotak Mahindra Bank offers diverse financial products, which the DSAs can easily access and sell to their clients.
• Moreover, associating yourself with the bank can raise your bar high as a DSA because of its reliability and credibility in the market.
• As a Kotal Bank DSA, you are in safe hands, and the bank always keeps its customers above everything. Above all, it strives hard to provide them with first-class services.
• Also, as a direct selling agent, you will receive exclusive training and support from the brand.
• In addition, to work as a Kotak Bank DSA partner, you need not have a higher degree or professional experience.
• Also, the DSA fee is up to Rs.1000 to become a Kotak Bank partner.

PNB DSA – Top 10 DSA Program in India

Punjab National Bank (PNB) needs no introduction. This Top 10 DSA Program in India offers tremendous services to clients.

Moreover, the bank provides various opportunities for individuals seeking to partner with it, and DSA is one among them. PNB ranked 9th on our list with an overall rating of 4.42 out of 5.

Why Become a DSA with Punjab National Bank?

PNB makes it easy to become a DSA. Here are some fantastic reasons why PNB is the best choice.

• Individuals interested in the financial industry, especially loan processing, can become DSAs with PNB with a minimum investment of Rs.35,000 to Rs.60,000.
• You will also need office space with one employee to better serve clients. Moreover, a telephone line and a computer with internet connectivity are necessary. However, CCTV and Air Conditioning are optional.
• By becoming a DSA with PNB, you can earn up to 2.25% of the loan value’s revenue sharing.
• You are also liable to receive support from the bank, such as marketing, training, back-office, RM, digital, and local advertising support.
• In addition, the bank offers various types of loans, including home loans, automobile loans, gold loans, education loans, personal loans, business loans, and credit card loans.

IIFL Finance DSA – Best DSA in India

The last financial institution that offers the best DSA franchise in India is IIFL Finance. It is the Best DSA in India, thanks to the unique range of services it provides.

Moreover, it has secured an overall rating of 4.19 out of 5 and is ranked 10th on our list.

Why Become a DSA with IIFL Finance?

Becoming a DSA with IIFL Finance has many advantages. We have discussed some of the top reasons here.

• There is no need to make a security deposit with the brand. Only the infrastructure cost, which is required for office set up, is included, and it is around Rs.25,000 to Rs.55,000.
• Moreover, the brand offers high revenue sharing to its loan partners, making it a fantastic earning opportunity for them.
• Besides, DSAs seeking immense help from banks can rely on IIFL, which offers robust back office and technology support.
• Moreover, the brand proffered personalised digital marketing support to the DSAs.
• Also, as a business associate of IIFL Finance, you will receive a revenue sharing or commission of up to 3% of loan value, which is relatively high compared to other brands.
• Furthermore, IIFL provides support in the form of back-office, marketing, client interaction, training, local advertising, sales, service training, product information training, etc.

Now, let’s understand which DSA network is best for high commission, low investment, and incredible support.

You can also find details on DSA commission, Investment, and more.

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Best DSA Program with High Commission

Attractive commissions are a great way to win the hearts of DSAs. Subsequently, many top DSA program providers are offering attractive commissions to DSAs.

However, the commission is decided based on the number of potential clients brought by the DSAs and the loan disbursement amount.

As per the industry trends, the Best Loan Agent Program with High Commission is IIFL Finance.

It offers high commissions of up to 3.00%. Next on our list is L&T Finance, which also provides a similar commission to IIFL Finance.

Edelweiss Finance is the third-best DSA program, with a high commission of up to 2.90%. These are the top three high-commission-paying DSA programs in India.

Moreover, you can refer to the table below for the remaining DSA program providers. If you want to associate with a DSA company, check the high commission-paying one and join accordingly.

Best DSA Program in India with Low Investment

While choosing the best DSA program, it is essential to consider the investment required. Not everyone can afford the high investment, so they look for low investment options within their budget.

The DSA Program offers two major types of investments: DSA fees and office investments, which vary from brand to brand.

For instance, to be a DSA partner with HDFC and ICICI banks, the DSA fee is Rs.1000, and the investment required for office setup is Rs.25,000, respectively.

The third one on our list is Tata Capital, which charges Rs.3,000 as DSA fees and requires a minimum investment of Rs. 25,000 for office setup.

So, if you want to partner with a DSA provider at affordable costs, look closely at the table provided.

Furthermore, you must note that the investment for DSAs is minimal, and anyone interested can effortlessly manage this business.

Check out the Best Loan Partner Program with Low Investment in the table below.

Top Loan Agent Program with Amazing Support

DSA loan agents require unwavering support from brands to perform better. While most brands try to support their agents greatly, only a few succeed.

So, we researched this and rounded off the top five loan DSA brands that provide fantastic support. Subsequently, we found that Bajaj Finserv offers outstanding support to its agents.

The next is Tata Capital, followed by HDFC Bank, ICICI Bank, and IIFL Finance. These are the Top Loan DSA Brands with Amazing Support.

Furthermore, they offer various kinds of support, such as marketing, RM, back office, training, client interaction support, etc.

All these brands we have mentioned here offer immense support to loan agents.

Top Loan Partner Program with High Market Share

Each brand is unique. The DSA chooses the partner program based on various factors, one of which is market share.

Moreover, it is essential to consider market share before associating with a brand. Here, we have compiled the top 5 list of Top Loan DSA Brands in India.

The HDFC Bank DSA program has the highest market share in present market conditions. Furthermore, with its high credibility and attractive commissions, it took the first place.

The second on our list is SBI, another top bank in the country. It is no exaggeration to say that it holds the biggest loan market in the country.

Furthermore, it has a considerable customer base and offers loans at attractive interest rates. The third one is ICIC Bank, another leading private bank in India.

Moreover, with a wide variety of loan portfolios, it occupied the third place. Subsequently, JIO Finance and Bajaj Finserv also put their names on the list in fourth and fifth place.

What is DSA Business?

A DSA is a bank’s business partner who brings potential loan borrowers to the bank. Moreover, direct selling agents are associated with banks and non-banking financial corporations (NBFCs).

As the name says, they sell loan products to clients and make commissions. The commission is hugely based on the number of potential clients sourced and the loan amount.

However, you can choose the best DSA provider in the market and join as a Direct Selling Agent with them to start the business.

If you are looking to earn a side income, this is the best business. Also, you can contact clients needing loans and help them meet the banks for loan processing.

What is the Role of Direct Selling Agent or Loan Agent?

The Loan Agent has a dedicated role in the entire DSA setup, which he must fulfil to be successful.

• The primary role of a DSA is to identify and source potential clients ready to borrow loans from the banks.
• In addition to identifying clients and bringing them to the banks, the DSAs are also responsible for helping them with loan processing and documentation.
• Moreover, the DSAs can access diverse loan products and cater to many customers.
• Another role of DSA is to maintain healthy relationships with clients to maintain retention.
• Furthermore, DSAs must stay updated with the latest market trends to assist their customers with current changes.
• In addition to helping clients with loan approval, the DSAs should follow up with clients about loan disbursement, loan statements, refinancing, etc.

Benefits of DSA or Loan Partner Business

There are numerous benefits to becoming a DSA or Loan Partner with brands. They are discussed below:

• As a DSA to a reputed brand, you can enjoy the brand value that comes with association. Moreover, it is easy for the customers to entrust you with the loan processing.
• You may not gain much as an individual DSA, but by partnering with a brand, you can earn impressive commissions for successfully processed loans.
• Moreover, you can understand how the DSAs work with the banks and gain firsthand experience.
• Also, as a loan partner, you can build a solid client base and increase loyalty.
• Moreover, the loan partner receives strong support from the brands. This support comes in numerous forms, such as marketing support, local advertising support, RM support, etc., which helps the agents establish their businesses successfully.
• Anyone knowledgeable about the loans can become a DSA with a notable brand. Also, one can run the DSA business without an office setup.

How to Make Money in DSA Business?

A Direct Selling Agent can easily make money by offering services to clients. Moreover, it is a profitable business for knowledgeable individuals.

Check out how DSAs can Make Money in the DSA Business.

• The first and foremost way to make money in the DSA business is by bringing potential clients on board.
• Moreover, the DSAs can receive a commission from the bank for every successful loan approved. However, the commission depends on the loan amount and the loan type. The higher the loan amount, the higher the commission.
• They can also earn money by referring clients to banks or private financial institutions.
• Apart from this, DSAs can earn more money by offering various loan products to clients. The more products the DSA has, the more commission they can make.

DSA Business Cost or Investment

You have already seen the commission you can earn and how to Make Money in DSA Business. Let’s look at the cost or investment required to kickstart the business.

• A small investment is needed to start the DSA business. The first investment is the DSA fee, which varies from brand to brand. The minimum DSA fee is Rs.1000, and the maximum is Rs.3000.
• A DSA can start the business with a minimal startup cost of Rs.25,000. However, an office is not compulsory; the DSA must have computer and telephone access.

These are the two investment costs included in starting a DSA business.

DSA Business Commission or Revenue Sharing

In the DSA Business Commission or revenue sharing, the DSA earns a commission for the loan products sold. However, the commission differs by product type and loan value.

For example, a DSA earns a commission of 1% to 3% from the brand on a home loan. So, for a Rs.20 lakh loan, the DSA could earn Rs.20,000 to Rs.60,000.

The DSA can Make Money in the DSA Business even better by increasing loan disbursals. However, the revenue sharing is similar to commission.

The bank shares a part of the revenue generated with the DSA. Furthermore, this depends on the type of loan product used.

How to Become a DSA? – Step by Step Process

We have compiled the step-by-step process to Become a DSA. Have a look!

Step 1: Decide which lending platform you want to work for as a DSA and submit the application form.

Step 2: Fill out the application form, pay the registration fee and register with the DSA provider.

Step 3: The lending platform officials will contact you, and you must submit the necessary documents to the bank or NBFC.

Step 4: Document verification, CIBIL, and credit history are carried out thoroughly during this step.

Step 5: If all the documents are acceptable, you will receive the registration agreement with the correct stamp duty.

Step 6: Fill in the agreement and sign the necessary details before submission.

Step 7: Your DSA code will be issued after successful agreement submission.

Step 8: You can submit the required documents after receiving the code.

Best DSA Partner Program in India – Conclusion

DSA partner program is a very booming career option in the finance industry, and you can earn lakhs in it. Moreover, there is no need to take any competitive exam to become a DSA.

Also, if you already have a footing in the finance industry, you can become a successful loan agent with any of the well-established DSA providers.

Finally, we hope this article on the Best DSA Franchise in India helped you find the right DSA for yourself. Also, if you are eligible and interested in starting a DSA business, try it.

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FAQs on Top Loan Agent Companies in India

Here are various FAQs related to India’s Best Direct Selling Agent Program.

What is the Best DSA Business provider?

HDFC Bank DSA is India’s first and best DSA business provider, followed by Bajaj Finserv and Axis Bank DSA.

How much can I earn as a loan DSA?

The earnings of a DSA loan depend on the amount of loans disbursed and the type of loan. For example, for a home loan of 10 lakhs, the agent will receive a commission of 0.2 to 0.4%, which is Rs. 4,000.

What is the eligibility of a Direct Selling Agent?

To become a DSA, the candidate must be an Indian citizen and 18 years old. He must also have a good CIBIL score and submit all the required documents.

How much Investment is needed by the Loan Partner?

The loan partner needs to invest Rs.1000 to Rs.3000 in DSA fees. The amount required for office setup is Rs. 25,000 to Rs. 60,000.

Is having an office mandatory for Direct Selling Agent Business?

No. The Direct Selling Agent doesn’t need to have an office setup. However, having a telephone line and a computer with internet connectivity is mandatory.

Do I need to take any exam for DSA business?

You don’t need to take an exam to start a DSA business. However, you must register with the brand and get the necessary training to start it.

Is DSA business profitable?

Of course. The DSA business is very profitable. However, the earnings amount purely depends on the business done by the DSA.

Which Loan Partner Program provides the highest commission?

IIFL Finance is the loan partner program that provides the highest commission. It gives a commission of up to 3.00%.

Is DSA business available for NRIs?

No, NRIs are not eligible to run a DSA business. You must be a citizen of India to become a direct selling agent.

Do these DSA Partner Companies provide a dashboard?

Yes, most of the major brands provide DSAs with dashboard services. The dashboard helps the DSAs keep track of loans, commissions, training, etc.