In this blog, we will share a detailed answer to a burning question in a franchise business, i.e., How to Build a Successful Franchise Network in India?
Franchising is one of the ways by which any existing brand can reach out and extend its brand awareness in different geographical areas.
It can be done via franchising with many others who will be able to perceive as they tend to associate with the established brand.
It is a business arrangement that allows the franchisee to pay for operating as the original enterprise.
The franchisee also pays the royalty or brand fees and, sometimes, both for operating under the brand’s name and using their procedures.
Tips to Build a Successful Franchise Network
Here are a few tips for building a successful franchise network:
Ensure that you have enough Working Capital
Do know that required franchise capital can vary from one business to another.
If you look forward to becoming a successful franchise, it entails paying for the legal fees, operation manuals, financial statements, filling and preparation, registration fees, etc.
Here you are also required to invest your money in making the franchise sales website, presentations, paid advertising, branding, and also for the broker organization to drive new franchisees.
For this point, hiring a professional agency can help you manage the franchisee concept but will incur additional fees, so look for a budgeted one.
It’s all about Relationships
Whether business or marriage, mutual trust is the secret to a successful relationship. It is true for forming the trust relationship between the franchisee and franchisor.
The franchisees put their trust in investing their life savings while franchisors trust them back with their brand reputation and name.
A robust franchisee network is comparable to a strong marriage known by a bond of trust.
Support from the Franchisor to the System
The support provided by the franchisor is said to fall under three categories, i.e., training, operations, and marketing.
First, the franchisor ensures that the new staff at the facility recently opened is trained and organizes local operations support.
The training and support the franchisor receives in the initial days help new franchisees ensure operations are in full swing.
Finding the Right Franchisee
The franchisors need to distribute the marketing information accurately to their future franchisees.
It will greatly help avoid any risk of misrepresenting the franchise’s potential profitability and financial performance.
Many examples can be seen in the industry when the franchisees have already sued the franchisors as they were providing misleading information.
Below we have listed many ways to minimize the stated risk:
Always get an accurate pre-disclosure agreement about the franchise’s performance based on recent data instead of the new franchise’s financial performance.
Of course, the new franchise performance data will be based on prediction, but it will give a clear-cut idea to the franchisors about their future struggle.
Always take diligent notes or keep even recording for meetings with the new franchises to record all the representations that are being made.
Sales Staff Training
Ensure that the sales staff you employ should be well-versed with the recent financial information to be disclosed to the franchisees.
One effective way to manage the risk for your brand reputation and future is that all the information provided to be franchisee should be right.
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Evaluate your Business model
Analyzing your business model is one of the first things you need to consider for expanding your franchise network.
Here you need to prove that the business model you are putting up is the successful one.
In addition, the success or goal you are looking for should be replicable and feasible to communicate to current or potential franchisees.
For instance, you need to explain the following:
- How has the brand reputation been able to attract your clients?
- Access to the services or products
- A successful business system or model and procedure
- Why the business will be appealing to the audience and will be scalable
You can also regularly update the business model to improve and adapt to new changes.
The manual prepared will govern the daily business of the franchisees. It will consist of processes and quality control methods every franchise needs to adopt to operate the franchisee effectively.
The document consists of commercially sensitive enterprise “know-how” the franchisor handover to the franchisee for signing the confidentiality agreement before providing access to the manual.
It is important to create an operations manual if you are looking ahead to the franchise network. The franchisors are seen to draft the document in the initial phase.
The manual is an important part of the franchise agreement and should be handled carefully.
Building a Stronger Brand
One of the important roles that franchisees play is to keep the brand consistent. You must ensure that the brand you are building is recognized well in the industry.
It will be helpful that correct marketing tactics are followed throughout all the franchise locations.
Also, to ensure consistency across the franchises, you must put up strict marketing materials usage provisions.
It will keep a keen eye on the working of franchisees and check if they are meeting the requirements.
Always keep people around, especially the ones that you trust the most. Having great operators at every franchise location ensures the business runs well and keeps the brand value intact.
To ensure great franchises, make sure that the initial training should be great and that the franchisees can operate your business well.
The franchisors charge a fee for advertising from all the franchisees to take over the national advertising. It is important to know that franchisors should be held responsible for advertising.
Else there can be a lot of errors. Having the same advertiser keeps the brand image the same for every location and allows them to advertise their products and services similarly for all demographics.
Select Multiple Brand Locations
The brand’s presence in multiple locations can be one of the successful franchises for your business. The enterprise will have more human resources, experience, and capital.
On the other hand, having an outlet at a single location allows the user to lack resources and to spread their word; they need to launch and build a great franchise network.
Implement Great Systems
One of the best tips to grow your business is to be sure that you can develop and execute a robust system. Also, it would help if you were sure that you were documenting the business operations.
It will help you set up the standards for your brand in the future. It will also allow your franchise to be consistent with the same services and goods.
Having the same culture throughout will be quite helpful for the franchisor as it allows the clients to trust and allow them to come back every time.
Patience is Important
For growing any franchise, patience plays a very important role. Expanding your franchise ahead is a natural procedure.
Forcing growth, in case you do not have sufficient resources can lead to any franchise decline. It would be great to prepare yourself before triggering the expansion processes.
For instance, as a franchisor, you should have all the documents in a single place and be legally rectified. It is great that people reach you and find that you follow strong business ethics to succeed.
To succeed in any business, a franchisor has to be client focused and make every possible effort that the client has a great time.
It is important to emphasize the franchisee’s etiquette and treat every client properly. The customer’s confidence in business always allows them to grow well.
Providing great customer service in all the franchise locations will satisfy every client. So make proper policies to survive in the industry.
Lastly, be passionate about your business. Appreciate your teammate and acknowledge every effort.
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Tips to Build a Successful Franchise Network – Conclusion
The above list will help you put your brand policies right and how much they owe you to establish your brand value and ethics.
Please look at the above tips; we hope these tips will help build a successful franchise network for you.