Find Your Franchise

Know everything about Axis Direct Franchise Business Opportunity here.

Axis Direct is one of the companies working actively on business models for sub brokers and partners. They started their operation in 2011 and have their headquarters in 2011.

Arun Tukral took the initiative to launch Axis Direct, a subsidiary of the famous Axis Bank, and establish its wide network across the country.

As per their guidelines, they take approx. 20 days for activating the account of the sub brokers, and their payout is approx. 35 days.

The article will list details about the details of Axis Direct Partner Program & the profit they are bringing in.

Axis Direct Franchise Business Opportunity - Snapshot

Line of Business

Sub Broker

Unit / Shop Area

200 - 300 sq.ft.

Commission% / Revenue Sharing

50% - 70%

Total Investment

Rs.1 Lakh - Rs.2 Lakhs

ROI Timeframe

3 Month

Axis Direct Sub Broker or Franchise Review & Ratings

Revenue Sharing

4.31 / 5

Franchise Fee & Infra Investment

4.24 / 5

Support & Training

4.12 / 5

ROI Timeframe

4.18 / 5

Brand Value

4.16 / 5

Overll Ratings

4.20 / 5

Star Ratings

Overview of Axis Direct Sub Broker Franchise


Finance & Money

Line of Business

Sub Broker

Organization Type


Head Office



Arun Tukral

Founded In (year)


No. of Franchise Outlets


Master Franchise Model

Not Available

Franchise Tenure


Franchise Location

All over India

Business Set-Up Time

1 Month

Franchise Commencement Year


Working with the Axis Bank brand name the company allows individuals to make their living on selling their products and services.

They have established more than 2800 outlets and are working with thousands of partners. Once they started, they took 30 days to set up a  new franchise.

The sub broker program for Axis Bank is just like any other company sub broker, allowing them to access all the platforms and trading tools for client trading and self-trade.

Here the main job role of the Axis Direct sub broker is to enroll a maximum number of customers and trade with them regularly.

On enrolling with Axis Direct, the sub broker can avail of many advantages as they can also source many products from Axis Bank.

Axis Direct Franchise – Business Models

Axis Securities Franchise provides 3 business models.

Business Models Revenue Sharing
Sub Broker 50% – 70%
Partner 20% – 40%
Refer and Earn Zero Commission

Axis Direct Sub Broker Program

The Axis Direct sub broker model was started in 2017. The main responsibility of Axis Direct is to acquire clientele for the broker and offer them requisite financial solutions.

The company has a unique product of 3-in-1 accounts, i.e., a single account acts as a Demat, Savings, and trading account.

This facility gives them an edge over their esteemed clientele, who dislike getting stuck with multiple accounts.

The sub brokers are associated with the Bank to motivate the clientele to provide vehicle loans, home loans, etc.

It will bring out much room for upselling and cross-selling products. All of these sales bring incentives for Axis Direct franchises too.

Axis Direct Partner Program

The partner model with Axis Direct is based on the revenue-sharing model. The revenue sharing ratio with the partner model ranges between 20%-40%.

The back office team, with the broker, handles all the formalities related to acquiring new clients.

They tend to help people spread their words in the local area and hand-hold them in reaching out to new clients, especially in the initial days.

To join the Axis Direct partner model, a person does not need to spend much on fees, and the infrastructure required is minimal.

You need to market their products in your network and explain to them if they enquire about the product and the benefit intact.

Axis Direct Referral Program

Almost all the franchises provide refer and earn facilities to their sub0brokers and partners, but Axis Direct doesn’t align with them.

If you are looking for Axis Direct, refer and earn option, then do know that the franchise doesn’t offer any option like this to their clientele.

Their traditional revenue-sharing model in sub broker and partner models is one of the best in the industry in offering great money to the customers.

Axis Direct Franchise Investment & Fees

Sub Broker Franchise Fee

Rs.50,000 - Rs.100,000

Partner Fees


Infrastructure Investment

Rs.50,000 - Rs.1 Lakh

The Axis Direct franchise can be seen for asking their sub brokers for initial investment. The initial investment with Axis Direct franchise costs can range from 50,000 to 1 lakh INR.

The security money submitted to the broker is refundable, but your membership fee for the NSE and BSE is never refundable.

One of the things that you should notice here is that the higher the amount of initial investment you will be paying, the greater your revenue-sharing ratio will be.

Before starting with your franchise, you need to take care of its fees and the cost attached to the same.

Arrange the money for a security deposit and infrastructure investment before starting your own Axis Direct franchise.

Axis Direct Sub Broker Commission / Revenue Sharing / Royalty

Sub Broker Commission

50% - 70%

Stock Broker Commission

30% - 50%

Partner Commission

20% - 40%

Stock Broker Commission

60% - 80%

Referral Commission

No Commission

Stock Broker Commission


The company’s sub broker commission will always be higher than the Axis Direct Partner commission.

The Sub Broker commission at Axis Direct ranges from 60-70%, which is quite reasonable compared to the financial services sector competitors.

Do try to negotiate your commission in the starting itself so that you can get the higher one in the starting itself, as later on, the negotiation will depend upon your consistent performance.

There can be additional rewards, but they can vary and depend upon many factors. So, the Sub broker commissions are quite high, so try to make the most of them.

Axis Direct Business Partner ROI Details

In Months

3 Month

For an initial investment, the traveler has to invest money ranging from 50,000 to 1 lakh. It will be returned once the sub broker exits the firm.

The sub-broker had to handle all the expenses related to their back office, including internet access, phone bills, rent, etc. The franchise owner reaches its breakeven point in three months.

The business partner’s ROI depends on the monthly expenses; keeping them in check will increase the revenue and allow the sub-broker to earn a great income.

The return on investment varies from sub broker to sub broker and is already quite good as Axis Direct is a renowned brand.

Axis Direct Sub Broker Profits & Expenses

Monthly Revenue
No. of Active Clients 200
Daily Trades per Clients 1
Avg. Volume per Trade 2,50,000
Brokerage per Trade 0.20%
Trading Days in 1 Month 2
Total Brokerage Revenue 2,00,000
Sub Broker’s Share (60%) 1,20,000
Monthly Expenses
Office Rent (Co-working Space) 15,000
1 Telecaller Cost 15,000
1 Dealer Cost 20,000
Misc. Expenses 5,000
Total Cost 55,000
Monthly Profit
(Revenue – Expenses) 65,000
Profit Margin 33%

The Axis Direct Sub broker profits depend upon the revenue they share with the broker and their monthly spending.

The broker revenue is already known in the beginning; keeping in check your monthly expenses can help maximize your profits.

With the sub broker, management of the office is very much required. You must maintain a full-fledged office, attend regular events to know newly launched products and services, and look for new customers.

Being one of the renowned brands, Axis Direct allows the sub broker to have extensive back support to help them at every step.

Axis Direct Partner Profits & Expenses

Monthly Revenue
No. of Active Clients 200
Daily Trades per Clients 1
Avg. Volume per Trade 2,50,000
Brokerage per Trade 0.20%
Trading Days in 1 Month 3
Total Brokerage Revenue 3,00,000
Partner’s Share (30%) 90,000
Monthly Expenses
1 Telecaller Cost 15,000
Misc. Expenses 5,000
Total Cost 20,000
Monthly Profit
(Revenue – Expenses) 70,000
Profit Margin 23%

Compared with the sub broker, the Axis Direct Partner Profits are always lower than theirs.

The partner commission ranges from 20-40%, and the profit is always calculated by deducting the expenses from the expenditure.

With the partner, it is quite evident that expenses are quite heavy as the broker himself takes care of everything. So, he only needs to take up a little burden except for acquiring new clientele.

Just try to minimize your expenses and earn great profits to increase your profits. Do avail the maximum benefits of Axis Direct for your partner.

Master Franchise of Axis Direct - Information

Franchise Fee


Infrastructure Investment


Commission% / Revenue Sharing


Axis Direct Franchise Infrastructure Requirement

Shop / Unit Area

200 - 300 sq.ft.

Employee Strength

Minimum 2

Research / Advisory


Trading Terminals Set-up


Telephone Lines


Computer / Internet Connectivity




CCTV Set-up


For infrastructure, the Axis Direct franchise has a clear-cut policy that every sub broker has to have a shop of unit size 100-250 sq ft.

It helps every sub broker have a fully-furnished office so the customer gets a good impression of the sub broker.

These sub brokers are the type of brand ambassadors of the company, so maintaining a good office is quite important for them.

The investment needs to be made in infrastructure in the initial stage of about 50,000 to 1,00,000 INR. Then you need to pay recurring monthly maintenance fees, which will not be much.

If the sub-broker has their own space, then he will not be liable to pay any rent, which will increase their profit levels. Apart from them, he must have ready appliances and presentable furniture.

Check out Business Opportunities with Similar Brands

Support Provided by Axis Direct Partner Program

Service Pricing




Client Interaction Training


Relationship Manager Support


Back-Office Support


Trading Support


Advisory Support


Marketing Support


Business Management Software


Website Support

Not Available

Operation Manual


Training Manual


Axis Direct is one of those franchises that ensures that their sub brokers receive all the needed support from them.

They value loyalty and award the people performing consistently in their work. They provide their sub-brokers with technology, marketing, advisory, research, and portfolio management support.

Axis Direct provides all the required support on various fronts so their partners do not feel alone and can help themselves with the best in the market.

Franchise of Axis Direct - Marketing Support

Unit Interior & Exterior Ads


Local Advertisement


Digital Marketing


Television Advertisement

Not Available

Prints Advertisement

Not Available


Not Available

The company provides all types of marketing support to its sub brokers. The Axis Direct Sub broker can make marketing efforts at the national level without making any marketing efforts.

The only requirement they need to address is to look at their local-level marketing support.

They also guide you so that you know how to market the products and services of the company in your network and help yourself by stabilizing your franchise.

Training provided by Axis Direct Sub Brokership

Product Information Training


Dealers Training


Service Training


Axis Direct provides all necessary training to the partners of the company. They organize seminars and training sessions to motivate the partners to work ahead with their clientele.

The partner program receives trading, service, dealers, and product information training from the client.

The program is devised so that every individual can add value and receive the desired assistance.

Axis Direct Authorised Person - Products Offered

Equity Trading


Commodity Trading


Currency Trading






Mutual Funds






Demat Services


3 in 1 Acount


IPO Services


Stock Recommendations


Robo Advisory




Exposure or Limit


Mobile App


Web Trading Platform


Trading Terminal


Algo Trading Platform


Basket Trading


There is a long list of products offered by the Axis Direct franchise. Axis Direct offers currency trading, NCDs, IPO, Derivative trading, Equity, Mutual funds, etc.

Their 3-in-1 account allows users to instantly transfer funds, which is one of the best advantages of working with Axis Direct.

They are introducing the newest products, which can help you target a specific segment of the clientele interested in risk-taking and making money by trying new products.

Check out Business Opportunities with Similar Brands

Franchise for Axis Direct - Revenue per Customer


0.03% - 0.05%


0.20% - 0.60%

Equity Options

Rs.10 per Lot

Equity Futures

0.03% - 0.05%


0.03% - 0.05%

Currency options

Rs.10 per Lot

Currency Futures

0.03% - 0.05%

Franchisee Qualification required by Axis Direct & Milk Franchise

Age Limit

21 years & above

Business Experience


Academic Qualification

No Restriction

Documents Required to Start Axis Direct Sub Broker Program

Franchise Agreement


Proprietor Aadhaar Copy


Proprietor Photo


Proprietor / Business PAN Copy


Business TAN Copy


GST Registration Certificate


Proprietor / Business Address Proof


Unit / Shop Address Proof


NOC of Unit / Shop


Axis Direct Sub Broker or Partner Dashboard

Check out  link of Axis Direct Franchise Dashboard here.

Sub Broker Dashboard Link

The Axis Direct Partner Dashboard is easy to use, and you can access it from the broker’s official website.

Apart from the same, you can apply as a new user registration, or with the help of your login details; you can access your dashboard. Knowing how to handle your dashboard is important.

As a partner, you can speak to the broker for a training manual or back office support though the options are easy to navigate in a dashboard that anyone can learn on its own too.

Axis Direct Franchise Login

Axis Direct Sub Brokership allows users to log in via their username and password on their website to access their dashboard.

If the sub broker is facing any issue with the login, they can contact the broker via the contact details mentioned on the website.

If you are new to the Axis Direct franchise login page, you can apply for your account and check its status to know the approval.

Apart from this, if you have locked your account and wish to work again with the broker, you can also unlock your account.

Axis Direct Sub Broker Benefits

Here is the list of Axis Direct sub broker benefits that you can explore:

  • The Axis Bank is the country’s third-best and biggest financial institution and is a renowned brand in the industry.
  • The 3-in-1 account has proven to be the best for their clientele.
  • It offers many trading platforms like derivatives, equity, IPO or initial public offers, commodities, and other sectors.
  • Negotiable profit-sharing schemes.
  • Great brand equity attracts new clients.
  • The offline presence of the broker is growing around the country.

Axis Direct Sub Broker Drawbacks

There are a few Axis Direct franchise disadvantages that you should know before registering with them. Here are some of them:

  • Brokerage charged by Axis Direct is on the higher side.
  • As per the competitors, the revenue sharing percentage is quite average.

Axis Direct Partner Program: Conclusion

Axis Bank is a renowned name in the financial service industry, making them a trustable institution in the market.

Being a subsidiary, Axis Direct can avail many advantages to start through and have a firm platform because of the Bank’s reputation.

The Axis Direct partner program is quite advantageous for people as it helps them with all kinds of products and services under one roof.

Joining hands with Axis Direct is a win-win deal and will help in bringing great fortune to your doorstep.

Faqs on Axis Direct Franchise Program

Check out various FAQs on Axis Direct Affiliate Partner Program.

Does Axis Direct have an authorized person?

Yes, Axis Direct has an authorized person, and he is treated as a sub broker and receives all kinds of training from the broker.

How many affiliate partners does Axis Direct have?

Axis Direct has over 1800 franchise outlets nationwide, but the affiliate partners list is inactive. As Axis Bank’s a huge customer base, Axis Direct receives great responses from its affiliate partners.

What is the Axis Direct referral agent?

Axis Direct does not promote its brand via referral agents. They did not provide any commissions for referrals.

How can I become an Axis Direct associate partner?

To be an Axis Direct associate partner, the individual had to be a graduate, preferably and 21 years old. It will be an add-on if he has some experience working in the financial sector.

How much can I earn as an Axis Direct Partner or Dealership?

There are no standards for earning by being an Axis Direct partner or dealer. It all depends upon your involvement with the product, its performance, and the time you dedicate.

Am I eligible to start an Axis Direct Partnership Agency?

If you are a graduate with some experience in the stock broking field, you can apply for a partnership agency. They will review your application and reply to you with their answer.

Do I need to have an Axis Direct Trading Account?

With Axis Direct, it is best to go for a 3-in-1 account as it will consist of a demat, savings, and trading account, and all your queries will be answered there and then.

How much must I invest in becoming an Axis Direct authorized partner?

To be an Axis Direct authorized partner, you must invest between 1,00,000 to 2,00,000 INR.

Although it depends upon how much you are paying for rent, furniture cost, staff salaries, and miscellaneous expenses.

How can I track my earnings with Axis Direct?

You can track all your earnings in real-time from the Axis Direct dashboard, as it displays earnings for sub brokers and partners and can be accessed from any location.

Is Axis Direct safe to become a partner?

Being a subsidiary of Axis bank, Axis Direct is one of the stock brokers to go forward. Since its establishment, they have served clients for decades and have been a trustworthy brand.


Get 70% Revenue Sharing Now!Become Sub Broker