Find Your Franchise

ICICI Direct is one of the pioneers in the security trading business across India. ICICI Direct Franchise opportunities have been one of the most sought-after in the industry.

If you want to become ICICI Direct Sub Broker, here is an article that will guide you through all the details about the available business models of ICICI Direct.

The article will tell you about the eligibility criteria, investment requirements, infrastructure requirements, and revenue you can earn.

Then you will read about the extra support you will get from ICICI Direct, offers, and the products and services you can sell.

So, this article will be an all-in-all article about how to partner with ICICI Direct.

ICICI Direct Franchise Business Opportunity - Snapshot

Line of Business

Sub Broker

Unit / Shop Area

200 - 300 Sq. Ft.

Commission% / Revenue Sharing

60% - 70%

Total Investment

Rs.75,000 - Rs.1.3 Lakh

ROI Timeframe

3 Month

ICICI Direct Sub Broker or Franchise Review & Ratings

Revenue Sharing

4.36 / 5

Franchise Fee & Infra Investment

4.29 / 5

Support & Training

4.17 / 5

ROI Timeframe

4.23 / 5

Brand Value

4.21 / 5

Overll Ratings

4.25 / 5

Star Ratings

ICICI Direct Partner Program has a very rich experience across all business models. Its Partners the extremely happy with the products and services ICICI Direct offer.

The wide range of products and services is one of the most important benefits for business partners. Partners also have highly rated support offered by ICICI Direct.

Then they are happy with the brand value and experience of the brokerage house. That said, partners are slightly disappointed about the revenue sharing, and we will find out why.

Overview of ICICI Direct Sub Broker Franchise


Finance & Money

Line of Business

Sub Broker

Organization Type


Head Office



M K Sharma

Founded In (year)


No. of Franchise Outlets


Master Franchise Model

Not Available

Franchise Tenure


Franchise Location

All over India

Business Set-Up Time

1 Month

Franchise Commencement Year


ICICI Direct is the brand name of ICICI Securities, which was founded in the year 1994.

In these 25 years + ICICI Direct Franchise has become one of the most prestigious partner programs in the brokerage industry.

ICICI Direct was founded by M K Sharma, with its headquarters in Mumbai. Currently, it has around 2500 and above franchise outlets spread across the country.

It offers multiple business opportunities you can opt for and will be discussed in the article’s next section.

ICICI Direct Franchise Program – Business Models

There is a total of 5 ICICI Direct Sub Broker business models which you can opt for. They are as follows –

Business Models Revenue Sharing
Sub Broker 60% – 70%
Partner 30% – 50%
Independent Financial Associate (IFA) 20%
Investment Associate (IA) 20%
Loan Partner (LP) 20%

ICICI Direct Sub Broker or Authorised Person

The first business model that ICICI Direct offers is the Authorised Person or Sub-brokers model. This is the most popular business model you can see across the industry.

You can offer all the products and services ICICI Direct offers as their Authorised Person. Sub-brokers or authorised persons get the highest share of revenue amongst all types of partners.

ICICI Direct Partner Program

This is a unique business model of ICICI Direct, where there is no investment requirement, but you can still earn quite a high revenue by offering all the products and services of the brokerage house.

ICICI Direct Independent Financial Associate (IFA)

As an IFA, you can sell all the products of ICICI Direct except equity products that are intraday or delivery segments, derivatives, or currency.

So, the clients you bring to ICICI Direct can invest in Mutual funds, fixed income instruments, purchase insurance and borrow loans but not shares and other trading products.

ICICI Direct Investment Associate (IA)

The next business model you can opt for is an IA. As an IA or Investment Associate of ICICI Direct, you can sell fixed-income products that are bonds, fixed deposits, FPO, IPO, and NCDs.

Then you can sell loans and life insurance, health insurance, and general insurance. However, you cannot sell equity products or mutual funds.

ICICI Direct Loan Partner (LP)

As the name suggests, as a Loan Partner of ICICI Direct, you can sell 12 different types of loans that ICICI Direct offers.

However, you can also sell insurance products and loans, not investment products like equities, fixed-income instruments, or mutual funds.

So, out of these 5 business models, you can select the one that suits your business idea and goal the best. You can base your decision on the factors mentioned and discussed below.

ICICI Direct Franchise Investment & Fees

Sub Broker - Franchise Fee

Rs.75,000 - Rs.1 Lakh

Partner - Franchise Fee


IFA - Franchise Fee


IA - Franchise Fee


LP - Franchise Fee


Infrastructure Investment

Rs.30,000 - Rs.1 Lakh

The ICICI Direct Franchise Cost varies from one business model to another.

While for Sub-brokers or an authorised person, it is between Rs.75,000 to Rs.1 Lakh for the other 4 models, there is no investment requirement or fees.

So, if you want to become an authorised partner, you only need to pay the fees of Rs.75,000 to Rs.1 Lakh as refundable security deposit & Infrastructure Investment range from Rs.30,000 to Rs.1 Lakh.

ICICI Direct Sub Broker Commission / Revenue Sharing / Royalty

Sub Broker Commission

60% - 70%

ICICI Direct Commission

30% - 40%

Partner Commission

30% - 50%

ICICI Direct Commission

50% - 70%

IFA Commission


ICICI Direct Commission


IA Commission


ICICI Direct Commission


LP Commission


ICICI Direct Commission


As an Authorised Person or Sub-broker, you can earn ICICI Direct Sub Broker Commission up to 70% while the minimum can be 60%.

The commission or revenue sharing also varies from one business model to another. For instance, if you enroll in a partner program, you can earn between 30% and 50% of the revenue share.

If you join as an IFA, IA, or LP, you will get a 20% share in the revenue flat per the present revenue-sharing structure.

ICICI Direct Business Partner ROI Details

In Months

3 Month

You can start generating ICICI Direct Franchise Returns within around 3 months of joining as an AP or sub-broker.

While in the case of other business models, you can start generating positive returns from the first sale you make, as there is no investment you need to break even.

ICICI Direct Sub Broker Profits & Profit Margin

If you are taking ICICI Direct Sub Brokership & you have 200 active clients, then check this table to understand how much you can make monthly.

Monthly Revenue
No. of Active Clients 200
Daily Trades per Clients 1
Avg. Volume per Trade 2,50,000
Brokerage per Trade 0.55%
Trading Days in 1 Month 1
Total Brokerage Revenue  2,75,000
Sub Broker’s Share  1,65,000
Monthly Expenses
Office Rent (Co-working Space) 15,000
1 Telecaller Cost 15,000
1 Dealer Cost 20,000
Misc. Expenses 5,000
Total Cost 55,000
Monthly Profit
(Revenue – Expenses) 1,10,000
Profit Margin 40%

Since, ICICI Direct is a full service broker, you can earn revenue fast with 200 active clients compared to other discount brokers.

The revenue provided here is based on delivery trading numbers, so, with intraday & F&O numbers, the overall profit will be definitely higher that this.

So, ICICI Direct Sub Brokership is a very good option for any entrepreneurs.

ICICI Direct Partner Program Profits & Expenses

Check out the Profits & Expenses, you can generate with ICICI Direct Partner Program.

Monthly Revenue
No. of Active Clients 200
Daily Trades per Clients 1
Avg. Volume per Trade 2,50,000
Brokerage per Trade 0.55%
Trading Days in 1 Month 1
Total Brokerage Revenue 2,75,000
Partner’s Share 82,500
Monthly Expenses
1 Telecaller Cost 15,000
Misc. Expenses 5,000
Total Cost 20,000
Monthly Profit
(Revenue – Expenses) 62,500
Profit Margin 23%

Here, Revenue Share of Partner program is taken as 30%. The revenue here is calculated as a multiplication of all the items i.e. No. of Active Clients, Daily Trades per Client, Avg. Volume per Trade, Brokerage per Trade & Trading Days in 1 Month.

Our suggestions are to go for Sub Broker Model rather than Partner Model because profit difference is massive.

Master Franchise of ICICI Direct - Information

Franchise Fee


Infrastructure Investment


Commission% / Revenue Sharing


At present, there is no ICICI Direct Master Franchise business model. So, you cannot buy the franchise right of the brokerage house.

However, you can join as an AP or sub-broker and sell all the products of the brokerage house and earn the highest revenue share.

ICICI Direct Franchise Infrastructure Requirement

Shop / Unit Area

200 - 300 Sq. Ft.

Employee Strength

Minimum 2

Research / Advisory


Trading Terminals Set-up


Telephone Lines


Computer / Internet Connectivity




CCTV Set-up


Infrastructure set up for sub-brokers, and ICICI Direct Partner Program is highly preferable but not mandatory. You can have –

  • A 200 square feet of office space at least (if you want)
  • Have 2 employees to handle the clients
  • Fully air-conditioned office space
  • Trading terminals and telephone connections with high speed and stable internet connection

There is no requirement for any infrastructure for the other business models, which are IFA, IA, or LP.

Check out Business Opportunities with Similar Brands

Support Provided by ICICI Direct Partner Program

Service Pricing




Client Interaction Training


Relationship Manager Support


Back-Office Support


Trading Support


Advisory Support


Marketing Support


Business Management Software


Website Support

Not Available

Operation Manual


Training Manual


As an ICICI Direct Sub Broker, you will receive the following support –

  • A dedicated RM for all your client deals
  • Multiple and continuous training programs for enhancing your communication skills, product knowledge, and client acquisition process
  • Back office support with highly advanced partners portal or back office management software
  • Support for client acquisition
  • Marketing support
  • Mobile app for the partners
  • Trading support
  • Advisory support

Franchise of ICICI Direct - Marketing Support

Unit Interior & Exterior Ads


Local Advertisement


Digital Marketing


Television Advertisement

Not Available

Prints Advertisement

Not Available


Not Available

For ICICI Direct Franchise Program, you will get different forms of marketing support which will include the following –

  • A local advertisement will help you reach and promote your services in the locality
  • ICICI Direct also offers digital marketing support under its marketing support to promote the partner online
  • If you have an office space, then the brokerage house can also offer unit exterior and interior ads facility.

Training provided by ICICI Direct Sub Brokership

Product Information Training


Dealers Training


Service Training


The training you will receive as an ICICI Direct Sub Broker is one rigorous one. ICICI Direct continuously train the partners to perform at their best.

You will have regular product information training. This will ensure you learn about all new and updated products and services of the brokerage house.

This will help you pitch the right product to the right prospect with the right details. Then ICICI Direct also offers client acquisition, dealers, and service training.

ICICI Direct Authorised Person - Products Offered

Equity Trading


Commodity Trading


Currency Trading






Mutual Funds






Demat Services


3 in 1 Acount


IPO Services


Stock Recommendations


Robo Advisory




Exposure or Limit


Mobile App


Web Trading Platform


Trading Terminal


Algo Trading Platform


Basket Trading


ICICI Direct Business Partners, especially the sub-brokers and partners enrolled via the partner’s program, can sell a wide range of products and services that ICICI Direct offers.

It offers intraday trading and delivery trading products. Then currencies, commodities, and derivatives.

Apart from these, there are fixed-income instruments like fixed deposits, bonds, NCDs, IPO, and others. The list doesn’t end here; you can also offer mutual funds to your clients as a partner of ICICI Direct.

The loan products and insurance products are available for all the partners. Whether a sub-broker or a loan partner, you can offer these two categories of products.

There are all kinds of insurance schemes – health, general, and life. As a loan partner, you can offer twelve different categories of loans.

The wide range of products and services that ICICI Direct offers plays a crucial role in the partner’s revenue generation.

Check out Business Opportunities with Similar Brands

Franchise for ICICI Direct - Revenue per Customer


Rs.20 per Order


0.55% per Transaction

Equity Options

Rs.20 per Order

Equity Futures



Rs.20 per Order

Currency options

Rs.20 per Order

Currency Futures

Rs.20 per Order

The revenue per customer you can earn from ICICI Direct Franchise depends on your clients’ trading volume.

ICICI Direct charges flat Rs.20 per order for the intraday segment, equity options, commodity, currency options and currency futures. For the delivery trades, a client has to pay 0.55% of the total amount of trade.

Apart from these, for Equity Futures, client don’t have to pay anything as it is free under ICICI Direct Neo plan.

ICICI Direct has different brokerage plans, so the plan your client chooses and the brokerage will be applicable per that plan.

This, in turn, will determine the revenue per customer you will be able to generate.

Franchisee Qualification required by ICICI Direct & Milk Franchise

Age Limit

21 years & above

Business Experience


Academic Qualification

No Restriction

To become eligible for ICICI Direct Affiliate Program or a sub-broker, you need to be –

  • At least 18 years of age
  • Having passion and exposure to capital markets
  • You must have cleared your 10+2 examination from a recognized institute
  • If you have prior experience in handling and dealing with clients for financial product distribution, then it will be a plus
  • You need to clear NISM VII and VIII exams.
  • If you want to become IFA, then you need to clear NISM V. You can also have it if you are a sub-broker.

Documents Required to Start ICICI Direct Sub Broker Program

Franchise Agreement


Proprietor Aadhaar Copy


Proprietor Photo


Proprietor / Business PAN Copy


Business TAN Copy


GST Registration Certificate


Proprietor / Business Address Proof


Unit / Shop Address Proof


NOC of Unit / Shop


The documents you will require to apply for ICICI Direct Affiliate Program are as follows –

  • Copy of PAN card
  • Copy of ADHAAR card
  • Copy of TAN
  • GST registration certificate copy
  • Photograph
  • Relevant experience certificate
  • Educational certificates
  • Address proof

ICICI Direct Franchise or Sub Broker Dashboard

Dashboard Link
ICICI Direct Franchise Dashboard Partner Link

ICICI Direct Franchise Dashboard or partner’s portal is offered by ICICI Direct back office team. They have a specialized partners’ portal that can help you track all your business leads.

The prospective clients and the leads who are getting converted into clients. The sales or revenue generated by the clients.

Then you can check the CRM reports using the dashboard and a lot more. You will also have a mobile application where you can access this dashboard.

So, you don’t need to open your desktop or laptop every time to track your progress.

ICICI Direct Sub Broker Login or ICICI Direct Franchise Login

The process of ICICI Direct Franchise Login is pretty simple. Once you open the partner account with ICICI Direct, you will get a login credential.

It will have the login id and password. You must visit the ICICI Direct partners’ portal and enter the credentials to log in and use the dashboard.

ICICI Direct Sub Broker Benefits

The benefits of becoming an ICICI Direct Sub Broker are –

  • You will be a part of one of the largest retail brokerage houses and popular.
  • There are 5 different models to choose from which you want according to your business idea and goals.
  • You will be able to offer a wide range of products. From equities to fixed-income instruments to insurance and even loans.
  • There is constant support from the back office and other teams to help you in growing and progressing in your business
  • The investment is nominal, while the revenue share you will get is at par with your peers.
  • There are no stringent eligibility criteria
  • You will get extensive research and advisory support for rendering the same to your HNIs and retail clients.

ICICI Direct Franchise Drawbacks

One of the drawbacks of ICICI Direct Franchise can be the below-average revenue sharing for business models like IFA, LP, or IA.

While there is no investment requirement for these business models, and that is a relief, revenue sharing is something most partners are unhappy about.

ICICI Direct Franchise Program – Conclusion

So, if you want to become an ICICI Direct Sub Broker, you can visit their website and enroll as a business partner.

However, make sure you read this article in detail to know which business model would be suitable for you or the revenue you can earn.

Given the plethora of benefits and support offered by ICICI Direct, partnering with this brokerage house can be one of the best things for your business.

FAQs on ICICI Direct Franchise Business

Check out various FAQs on ICICI Sub Broker Business –

What is ICICI Direct Sub Broker?

An ICICI Direct Sub Broker is a finance professional who works on behalf of ICICI Direct and is responsible for growing the business.

What are the different duties of a sub-broker?

As a sub-broker or authorised person of ICICI Direct, you will have to identify, pitch, acquire and maintain clients for the brokerage house.

Can I get ICICI Direct Franchise?

No, there is no master franchise or franchise business model of ICICI Direct. However, there are five other different business models.

What is ICICI Direct IFA?

IFA stands for Independent Financial Associate who can sell all products of ICICI Direct except equity and derivative products.

How IFA and IA are different business models?

As an IFA, you can sell all products except equities and derivatives, while an IA can also not sell mutual funds. IA can only sell insurance, loans, and fixed-income instruments.

How to become ICICI Direct Partner?

You need to apply to become a business partner of ICICI Direct. You can visit their website, fill out the form, and submit it with the required documents.

How much a sub-broker earns at ICICI Direct?

The exact earnings depend on the total amount of trades executed by the clientele of the partner. However, as a sub-broker, one can earn between 60% and 80% of the revenue generated.

How much do I need to invest as a sub-broker?

You need to invest around Rs. 75000 to become a sub-broker or authorised person of ICICI Direct.

Are there any infrastructure requirements?

There is no mandatory infrastructure required for any of the business models. However, a little infrastructure set-up is preferable for sub-brokers and Partner programs.

Is ICICI Direct safe to join as a partner?

Over 2500 partners are working across the country as ICICI Direct partners and earning high revenue share every month.

As one of the largest brokerage houses, it charges the minimum investment fee for becoming a partner and offers a high revenue share to the sub-brokers.


Get 70% Revenue Sharing Now!Become Sub Broker