Find Your Franchise

Do you want to be a part of a new-age stock broker which has completely revolutionized the trading process? If your answer is yes, then Upstox Partner Program is what you want.

This article will teach you all the details you need to know to become an Upstox Sub Broker.

From the process of becoming a partner to the revenue you can get from the brokerage house, training, support, and all other details will be there in this article. So, let’s begin.

Upstox Franchise Business Opportunity - Snapshot

Line of Business

Sub Broker

Unit / Shop Area

100 - 200 Sq. Ft. (Optional)

Commission% / Revenue Sharing

30% - 50%

Total Investment

Zero - Rs.40,000

ROI Timeframe

1 Month

Upstox Sub Broker or Franchise Review & Ratings

Revenue Sharing

4.72 / 5

Franchise Fee & Infra Investment

4.65 / 5

Support & Training

4.51 / 5

ROI Timeframe

4.58 / 5

Brand Value

4.55 / 5

Overll Ratings

4.60 / 5

Star Ratings

Upstox Franchise is one of the highly rated sub-brokership programs which offer multiple facilities to the sub-brokers and partners.

Upstox has a considerable market share in the share trading business at present. As per ratings and reviews, the revenue structure of the broker is beneficial for the partners, and many other benefits are there.

Overview of Upstox Sub Broker Franchise


Finance & Money

Line of Business

Sub Broker

Organization Type


Head Office



Raghu Kumar, Ravi Kumar

Founded In (year)


No. of Franchise Outlets


Master Franchise Model

Not Available

Franchise Tenure


Franchise Location

All over India

Business Set-Up Time

1 Month

Franchise Commencement Year


Before digging into the different Upstox Partner programs and business models, let’s look at the firm.

In 2011, this firm was incorporated by Raghu Kumar, Shrinivas Vishvanath, and Ravi Kumar. Their idea of making trading cheaper and easy for retail investors was the vision for Upstox.

Upstox is a discount brokerage house that offers all trading and Demat services across all asset classes. It is one of the cheapest brokerage houses that you will come across.

However, being the cheapest doesn’t mean they offer low-quality services. Their services are one of the most sought-after in the stock market. The trading platforms that Upstox offers are one of the top trading platforms across the market.

So, in short, there are multiple reasons to join Upstox as a sub-broker or partner.

Upstox Franchise Program – Business Models

The Stockbroker has 2 business models available –

Business Models Revenue Sharing
Partner 30% – 50% + Rs.300 per new Client acquired
Referral Upto Rs.700 per new Client acquired

Upstox Partner

First is Upstox Sub Broker. This is the Partner model that Upstox offers. Under this model, anyone with an Upstox account and trading with the broker can open a partner’s account.

Then the clients they refer to Upstox, who open an account with Upstox and trade, come under the network of the individual.

Let’s understand this with an example. Suppose you have an Upstox account; you were trading with the broker for a while and liked the services.

Now, you can promote the brokerage house to your friends, family members, colleagues, and others who want to trade.

Once they open an account with Upstox and start trading, you will get a portion of the revenue from the brokerage paid by those clients to the brokerage house.

Even if you stop trading with Upstox and work only as a partner, you will continue to earn from your network of clients who are trading with Upstox.

The more clients you bring to the broker, the higher commission you can get. Moreover, it is a recurring process, so you must get clients on board once.

Every time they use Upstox services and pay a brokerage for the same, you will get a share of that too. Isn’t that an exciting offer?

Upstox Referral Program

While there is only one business model offered by Upstox for business partnerships, as a client of the firm, you can also refer and earn.

The Upstox referral program offers Rs.400 flat on every referral. This means when someone opens an account with Upstox using your referral link, you get Rs. 400 flat into your registered bank account within 24 to 48 hours.

There is also an additional offer of Rs.300 that gets transferred when the person places the first trade with the brokerage house.

Upstox Franchise Investment & Fees

Partner Franchise Fee


Referral Franchise Fee


Infrastructure Investment

Zero - Rs.30,000

The Upstox Franchise Cost is only Rs.3,000. Yes, you read that, right? Wondering how a brokerage house can charge so less for becoming a partner?

The reason is simple; you are not becoming a franchise holder. Instead, you are becoming a partner of the broker.

Out of the Rs.3,000, Rs.2,000 is for SEBI registration, and the remaining is for handling fees and other necessary charges. This is, thus, not even a security deposit.

Hardly any brokerage house offers such a partnership program where such a nominal amount is charged.

Upstox Sub Broker Commission / Revenue Sharing / Royalty

Partner Commission

30% - 50%

Upstox Commission

70% - 50%

Referral Commission

Rs.400 - Rs.750 per Client

Upstox Commission


The best part of becoming a partner is the Upstox Sub Broker Commission.

As a sub-broker, you will receive 30% to 50% of the commission and a fixed amount for every new client you bring to Upstox who opens an account. The fixed amount for each account opening varies monthly from Rs.300 to Rs.1,000.

For instance, your friend Akash opened an account with Upstox for your reference. As he opens the account, you will instantly receive Rs.300 to Rs.1,000.

Now when he starts trading, he will be paying brokerage to Upstox. Suppose in September, and he spent Rs.10,000 as a brokerage to Upstox.

You will receive Rs.3,000 to Rs.5,000 as a commission from the total brokerage he paid to Upstox. This is how Upstox shares revenue with its partners.

Upstox Business Partner ROI Details

In Months

1 Month

Since the investment is just Rs.3,000, the return on your investment will be very high. You can break even with just 3 to 5 clients.

Then once they start trading and paying brokerage, your Upstox Franchise Returns will only grow. So, you do not need to worry about your return on investment as it will be positive within a month or less.

If you are onboarding 100 active clients, you can easily earn Rs.1 Lakh per month.

Upstox Partner Program Profits, Profit Margin & Revenue

With the help of 300 Active clients, as a Upstox Partner, you will earn a minimum Rs.1 Lakh minimum net profit.

Check the calculations here for a detailed understanding of how the revenue & profits are calculated.

Monthly Revenue, Profits & Profit Margin
No. of Active Clients 300
Daily Trades per Clients 4
Brokerage per Trade 20
Trading Days in 1 Month 15
Total Brokerage Revenue 3,60,000
Partner’s Share 1,44,000
Monthly Expenses
Office Rent (Co-working Space) 15,000
2 Telecallers Cost 20,000
Misc. Expenses 5,000
Total Cost 40,000
Monthly Net Profit
(Revenue – Expenses) 1,04,000
Profit Margin 29%

The revenue is calculated as a multiplier of No. of Active Clients, Daily Trades per Client, Brokerage per Trade & Trading days in 1 month i.e. (300*4*20*15).

Since upstox provides 40% sharing, the gross profit generated is comparatively low compared to other brokers.

Here, the good thing is, if you add more active clients month on month, your Net Profit will increase as your cost will remain the same, or it will grow slowly.

Master Franchise of Upstox - Information

Franchise Fee


Infrastructure Investment


Commission% / Revenue Sharing


Since Upstox has only a Partner Program, no information about Upstox Master Franchise is available.

If you want to become a partner of Upstox, you need to open a Partner’s account with Upstox. Upstox will do your SEBI registration, and you can start onboarding clients.

Upstox Franchise Infrastructure Requirement

Shop / Unit Area

100 - 200 Sq. Ft. (Optional)

Employee Strength

1 to 3 (Optional)

Research / Advisory


Trading Terminals Set-up


Telephone Lines


Computer / Internet Connectivity




CCTV Set-up


For Upstox Partner Program, there are no stringent rules for infrastructure. You can open your office in your study or have a huge office space.

Upstox has no such infrastructure requirements. To become a partner of Upstox, all you need as infrastructure is a strong Wi-Fi connection, and a phone connection, desktop or laptop, or a smartphone will do.

Once your business grows, you can employ staff and have bigger offices and other infrastructure per your requirements.

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Support Provided by Upstox Partner Program

Service Pricing




Client Interaction Training


Relationship Manager Support


Back-Office Support


Trading Support

Not Available

Advisory Support

Not Available

Marketing Support


Business Management Software


Website Support


Operation Manual


Training Manual


The support offered to the Upstox Sub Broker is as follows –

  • Client interaction training – This helps the partner understand how to pitch to prospective clients about Upstox products and services.
  • Relationship Manager Support: Upstox offers a relationship manager to the sub-brokers for handling clients’ issues.
  • Back-office support: Upstox offers great back-office support to partners with an advanced platform for keeping all clients’ data and trading records.
  • Marketing support: Upstox also offers marketing support for promoting the partner’s business.
  • Website support: If you want to build a website to network and expand the business, Upstox will offer help.

Apart from this, support, operation manuals, training manuals, business management software, and different offers that Upstox provides to the partners.

Franchise of Upstox - Marketing Support

Unit Interior & Exterior Ads


Local Advertisement


Digital Marketing


Television Advertisement


Prints Advertisement




Upstox offers marketing support to the Upstox Franchise Program. You will get support for all the marketing needs of your business.

Marketing support includes local advertisement, digital marketing, television advertisement, event and seminars, print advertisement, and unit interior and exterior advertisement.

From promoting your business to making websites and other requirements for making the business stand out, Upstox will have your back.

Training provided by Upstox Sub Brokership

Product Information Training


Dealers Training

Not Provided

Service Training

Not Provided

As an Upstox Sub Broker Partner, you will receive client interaction and product information training.

So, client interaction training prepares you to acquire clients, pitch products, and deal with clients’ queries and others.

At the same time the second one is product information training, which is about learning about the different products of Upstox and the services rendered by Upstox.

Upstox Authorised Person - Products Offered

Equity Trading


Commodity Trading


Currency Trading






Mutual Funds






Demat Services


3 in 1 Acount


IPO Services


Stock Recommendations


Robo Advisory




Exposure or Limit


Mobile App


Web Trading Platform


Trading Terminal


Algo Trading Platform


Basket Trading


As an Upstox Business Partner, you can offer all the products and services of Upstox, which include the following –

  • Equity trading – both delivery and intraday
  • Currencies trading
  • Commodity trading
  • Futures and options trading in all the segments – equity/ currency and commodities
  • Mutual funds
  • Basket trading
  • Trading platforms – Mobile app, trading terminal, web trading platform, Algo trading platform

Under the services, Upstox offer –

  • Demat services
  • Trading services
  • IPO services
  • Stock recommendations
  • Margin trading or Exposure

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Franchise for Upstox - Revenue per Customer


Rs.20 per trade or 0.01%



Equity Options

Rs.20 per trade or 0.01%

Equity Futures

Rs.20 per trade or 0.01%


Rs.20 per trade or 0.01%

Currency options

Rs.20 per trade or 0.01%

Currency Futures

Rs.20 per trade or 0.01%

As mentioned above, you can earn Rs. 300 to Rs. 1000 per customer; you onboard under your client id as an Upstox Franchise partner.

You will get this instant amount when your referred person opens an account with Upstox. The commission you will get as a percentage of revenue generated by the client with Upstox. You can earn up to 50% of the revenue per client.

Upstox charges Rs.20 or 0.01% (lowest of the two) as a brokerage for every trade executed on their platform, delivering free trades.

So, the revenue per customer will depend on how the client places many trading orders. Suppose, in a month, your client had 2000 executed orders. So, total brokerage = Rs.20 X 2000 = Rs.40,000.

Here, we are taking Rs.20 as brokerage per order. So, in this scenario, your revenue can be a minimum of Rs.12,000 while the maximum can be Rs.20,000 from this client.

Franchisee Qualification required by Upstox Sub Broker Franchise

Age Limit

21 years & above

Business Experience


Academic Qualification


For Upstox Affiliate Program, you need to have the following qualification –

  • You need to be 21 years old or above
  • You must have completed your graduation from a recognized university
  • Stock trading experience or any relevant business experience

Documents Required to Start Upstox Sub Broker Program

Franchise Agreement


Proprietor Aadhaar Copy


Proprietor Photo


Proprietor / Business PAN Copy


Business TAN Copy


GST Registration Certificate


Proprietor / Business Address Proof


Unit / Shop Address Proof


NOC of Unit / Shop


You need to produce the following documents while applying for Upstox Affiliate Program –

  • Copy of the AADHAAR Card of the partner
  • Franchise Agreement
  • Copy of Business TAN
  • Proprietor PAN or PAN of the business firm
  • Photograph of the Proprietor
  • GST Registration certificate
  • Address of the proprietor
  • NOC of the Unit or Office and its address proof

Upstox Partner or Franchise Dashboard

Dashboard Link
Upstox Partner Upstox Dashboard

The Upstox Partner Dashboard is offered by Upstox, and the application helps manage the clientele, the trading data, and the clients’ information.

The dashboard shows all the client’s transaction details, which helps the partner easily track his earnings. Here are the details of the Dashboard offered by Upstox to the partners –

There are 3 primary tabs which are –

Leads enabled – This tab shows if you have any leads or not. Suppose someone registered their number with Upstox using your referral link; then, on this tab, you will see that one lead has been enabled.

Clients converted – Now, if this lead opens the Demat and trading account with Upstox, then they become a client under your network. This tab will keep track of the number of leads converted into actual clients.

Brokerage earned – Finally, this tab will help you keep track of all the brokerage generated by the clients in your network. You can then easily calculate how much commission you will earn in the month.

All these data are given in a weekly manner. So you can sum them up and get the monthly data.

Apart from these tabs, there are notification tabs and settings that you can use to customize the notifications and other settings.

Upstox Partner Login or Upstox Franchise Login

For Upstox Franchise Login, you must open the partner’s account with Upstox.

Then you will get the dashboard and the application where you can log in with the partner’s account id and password.

You can start onboarding clients once you have access to the partners’ accounts.

Upstox Sub Broker Benefits

There are multiple benefits of becoming an Upstox Sub Broker –

  • Upstox has the upper hand in technology. It is a tech-first brokerage house that provides advanced trading platforms for clients across multiple devices. This helps the sub-brokers/ partners easily pitch to the new-age clients about how easily they can trade.
  • Secondly, there is a trading facility across all segments. You can offer your clients equity, commodities, currencies, F&O, and mutual funds.
  • There is no security deposit that you need to keep as a partner. Almost every brokerage house keeps a security deposit when a partner enrolls. This means there is no investment except for the Rs. 3000, which is a nominal amount. This amount also goes into paying the SEBI registration fees mostly.
  • There are no rigid infrastructure requirements, eligibility criteria, and others. All these make it easier for the partners to join Upstox.
  • Ample support and trading are provided by Upstox, another crucial benefit of becoming a partner of Upstox.
  • Being a partner can earn whopping revenue of up to 50% without any security deposit. This is hardly seen in the industry.

Upstox Franchise Drawbacks

Upstox has many pros regarding the partner program. However, there is only one business model. So, if you want to join them, you can only join as a partner, not as Upstox Franchise.

This also leads to another drawback, that you cannot earn higher revenue.

Upstox Partner Program – Conclusion

To conclude, becoming an Upstox Partner can be a massive opportunity if you want to build your career in stock broking.

The simplicity they offer when it comes to joining, no security deposit, and abundance of training make Upstox ideal for becoming a partner.

FAQs on Upstox Franchise Business

Check out the various FAQs on Upstox Partner Program here –

How can I get a franchise of Upstox?

You can join Upstox as a partner. They offer a partner program under which you can enroll. They do not offer franchises.

How do I become an Upstox Partner?

To become an Upstox Partner, you must apply for their Partners’ account. Submit the documents, and then pay the required amount.

Which company owns Upstox?

The parent company of Upstox is RKSV Securities Ltd. It is a Mumbai-based stock broking company.

Is Upstox a profitable company to join as a partner?

Upstox has made an impact in the stock market in a short span of time with its innovative offerings. It is a highly reputed discount brokerage house where you can grow and prosper as a partner.

How do Upstox partners make money?

As an Upstox partner, you can make money when you get clients for the company. You get a flat fee when you refer someone and open an account with Upstox.

Moreover, Upstox generates revenue through brokerage charges and shares a portion with the partners whenever they trade.

Do you know how I can join as Upstox Sub Broker?

The business model offered by Upstox is the Upstox Partner program. So, you can join as a Partner, equivalent to a sub-broker.

However, there are flexible criteria as another sub-brokership program has.

How much can I earn as Upstox Franchise?

The earning potential depends on how you perform. The brokerage house offers 30% to 50% of revenue. So, it depends on how much revenue is generated from the clients in your network.

How much do I need to invest in becoming an Upstox Partner?

It would be best if you became an Upstox partner. Out of this, Rs.2,000 goes into SEBI registration and the remaining into other charges.

There is no security deposit or infrastructure requirement on which you must spend.

Is Upstox a sub-broker?

No, Upstox is a discount brokerage house. It offers sub-brokership as a partner program in which you can enroll.

Is Upstox safe for partners?

Upstox is a well-known and reputed stock brokerage house. It has a presence across the country. It is one of a kind, highly safe, and secure for both clients and partners.

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