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Espresso has been a disruptive brokerage house in the industry with its new-age brokerage solutions and Espresso Partner programs.

If you want to become Espresso Sub Broker, here are all the details you should know. This article will give insights into the partner program that Espresso has and the benefits it offers.

Apart from that, you will also know about the details like investment requirements, infrastructure requirements, revenue sharing, and other offers this brokerage house offers to the partners.

Espresso Franchise Business Opportunity - Snapshot

Line of Business

Sub Broker

Unit / Shop Area

Not Required (WFH)

Commission% / Revenue Sharing

40% - 50%

Infrastructure Investment

Zero Investment

ROI Timeframe

1 Month

Espresso Sub Broker Review & Ratings by FranchiseByte

Revenue Sharing

3.69 / 5

Franchise Fee & Infra Investment

3.64 / 5

Support & Training

3.53 / 5

ROI Timeframe

3.58 / 5

Brand Value

3.56 / 5

Overll Ratings

3.60 / 5

Star Ratings

Espresso Franchise is one of the highly rated franchises in the sub-brokership space.

Though this is quite new, with its lucrative offerings for partners and excellent products and services, the broker has successfully made a place in the market.

Whether it is the revenue shared with the partners, the payout time, or the product range, franchises/ partners seem to be happy with everything.

So, the overall rating of the Espresso partnership program is over 3.6 points out of 5.

Overview of Espresso Partner Program

Industry

Finance & Money

Line of Business

Sub Broker

Organization Type

Public

Head Office

Mumbai

Founder

Jaideep Arora (CEO)

Founded In (year)

2020

No. of Franchise Outlets

100+

Master Franchise Model

Not Available

Franchise Tenure

Lifetime

Franchise Location

All over India

Business Set-Up Time

1 Month

Franchise Commencement Year

2020

Before digging into the Espresso Partner program details, you should know a bit about the brokerage house’s history. This will help you pitch the broker well in front of prospective clients.

Espresso started its business in September 2020, which is just 2 years; however, you may need to know that Espresso is a part of the stock broking giant Sharekhan.

The founder of the brokerage house is Jaideep Arora, who is the current CEO of the firm as well.

Hundreds of franchises/ partners are associated with Espresso around the country. As Sharekhan, the head office of Espresso is in Mumbai only.


Espresso Franchise Program – Business Models

To become an Espresso Sub Broker, you have 2 business model: Partner Program & Referral Program, which the broker offers.

Business Model Revenue Sharing
Partner 40% – 50% + Rs.300 per new Client
Referral Rs.300 per new Client

Espresso Partners Program

This business model is close to the sub-brokers business model; however, there is no need to register with SEBI.

This means that as a partner of Espresso, you do not need to or have to offer any trading assistance to the clients.

All you need to do is identify prospective clients looking to open new Demat and trading accounts. Then pitch to them about Espresso’s products, services, and facilities.

Convince them to open an account with Espresso, and then if they agree, help them with the account opening and starting trading.

You have to keep in touch to retain the clients, and for that, you need to offer help regarding any issues they face or similar things; however, no trading assistance or dealing support.

As a partner of Espresso, you will earn a commission which will be a share of the revenue generated by the clients you have added to the list of Espresso.

Espresso Referral Program

Espresso offers a referral program like other brokerage houses. Under this program, the referral partner must also identify prospective clients, pitch them, and acquire them.

However, there is no need to assist with account opening or trading. One can do a referral program just as a part-time thing.

You will earn Rs.300 for each successful referral. Successful referral means pitching Espresso to anyone you know and sharing the referral link with them.

They then used your referral link to open an account with Espresso and started trading.

The rewards you will receive as a referral partner can change from time to time, as Espresso offers multiple rewards.

Espresso Franchise Cost, Investment & Fees

Partner - Franchise Fee

Free

Referral - Franchise Fee

Free

Infrastructure Investment

Zero Investment

The best part of associating with Espresso is the Espresso Franchise Cost which is nil.

Yes, you read that right, there is no security deposit that you need to keep, and there is any franchise fee that you have to pay, no SEBI registration fees as you are not registering yourself as an Authorised person.

So, to start your business as a partner of Espresso, you can wait to invest any amount initially.

This can be good for first-time entrepreneurs, young adults looking to diversify their income, and anyone looking for low-investment business opportunities.

Espresso Sub Broker Commission / Revenue Sharing / Royalty

Partner Commission

40% - 50% + Rs.300 per new Client

Espresso Commission

50% - 60%

Referral Commission

Rs.300 per new Client

Espresso Commission

100%

You must think that the Espresso Sub Broker Commission will also be on the lower side as there are no investment requirements.

However, that is not the case here. As a partner of this broker, you can earn between 40% and 50% of the revenue, which is actually at par with the industry.

Without an investment of Re.1, earning 40% to 50% is quite advantageous for the partner as the entire amount will be his profit.

The partner will have a share in the revenue and a flat cash reward upon every successful account opening.

So, when anyone opens an account with Espresso under you, you get Rs.300 flat, and then when the client starts trading, your commission earnings start pouring.

Espresso Business Partner ROI Details

In Months

1 Month

Espresso Franchise Returns have to be positive, as there is no outflow of money. There is no security deposit or any form of investment.

Thus, whatever you earn, becomes your return, and it’s positive. So, from the first payout, you would get returns as a partner of Espresso.

It usually takes 1 month to make a payout, so every 30 days, you can expect your payments for the previous month.


Espresso Partner Profits & Expenses Calculation

Monthly Revenue
No. of Active Clients 200
Daily Trades per Clients 4
Brokerage per Trade 20
Trading Days in 1 Month 15
Total Brokerage Revenue 2,40,000
Partner’s Share 1,20,000
Monthly Expenses
1 Telecaller Cost 15,000
Misc. Expenses 5,000
Total Cost 20,000
Monthly Profit
(Revenue – Expenses) 1,00,000
Profit Margin 42%

Master Franchise of Espresso - Information

Franchise Fee

NA

Infrastructure Investment

NA

Commission% / Revenue Sharing

NA

There is no Espresso Master Franchise as of now. Espresso offers only partner and referral programs as business opportunities to partner with the broker.

The master Franchise model is yet to be there on the list of the broker.

Espresso Franchise Infrastructure Requirement

Shop / Unit Area

Not Required (WFH)

Employee Strength

Minimum 1

Research / Advisory

Optional

Trading Terminals Set-up

Optional

Telephone Lines

Compulsory

Computer / Internet Connectivity

Compulsory

Airconditioner

Optional

CCTV Set-up

Optional

There is no mandatory infrastructure requirement for Espresso Partner Program. All you need is a laptop with high-speed internet connectivity and telephone connections.

These two are compulsory as most of the work will be done over the phone and the internet. There is no necessity for office space or any similar infrastructure.

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Support Provided by Espresso Partner Program

Service Pricing

Available

Offers

Available

Client Interaction Training

Partially Available

Relationship Manager Support

Not Available

Back-Office Support

Available

Trading Support

Not Available

Advisory Support

Not Available

Marketing Support

Partially Available

Business Management Software

Available

Website Support

Not Available

Operation Manual

Available

Training Manual

Available

Since Espresso is a part of Sharekhan, you can expect a whole range of support and excellent quality as partners.

The Espresso Sub Broker gets marketing support, back-office support, client interaction support, service pricing support, business management software support, training, operation manual support, and more.

Franchise of Espresso - Marketing Support

Unit Interior & Exterior Ads

Available

Local Advertisement

Not Available

Digital Marketing

Not Available

Television Advertisement

Not Available

Prints Advertisement

Not Available

Events/Seminars

Not Available

The Espresso Franchise Program is mainly online, and the process of acquiring a client is also online. Espresso’s direct marketing support is digital marketing and website-building support.

With a motto to build an online presence of the sub-broker/ partner. Apart from that, there are online events and webinars that Espresso organizes in which the partners and their clients can take part.

This also adds to the network-building process.

Training provided by Espresso Sub Brokership

Product Information Training

Provided

Dealers Training

Not Provided

Service Training

Not Provided

As Espresso Sub Broker, you will get regular training on every product Espresso offers its clients. Product training will be an ongoing thing for all the partners.

There will also be skill-building and other training and webinars to prepare the partners for better performance.

There will be research and advisory support so the partners can talk about recent market movements to pitch professionally to the clients.

Espresso Authorised Person - Products Offered

Equity Trading

Available

Commodity Trading

Available

Currency Trading

Available

Options

Available

Futures

Available

Mutual Funds

Available

Banking

NA

Insurance

Available

Demat Services

Available

3 in 1 Acount

NA

IPO Services

Available

Stock Recommendations

Available

Robo Advisory

Available

PMS

NA

Exposure or Limit

Available

Mobile App

Available

Web Trading Platform

Available

Trading Terminal

Available

Algo Trading Platform

NA

Basket Trading

NA

As an Espresso Business Partner, you can offer the following products and services of Espresso to your clients –

  • Equities listed on NSE & BSE
  • Commodities
  • Currencies
  • Intraday trading
  • Futures and options
  • Insurances
  • Demat services
  • Robo advisory
  • Margin trading with a higher exposure limit
  • Multiple trading platforms – web, mobile, and trading terminal

So, Expresso offers a basic and even advanced range of facilities and products you can offer your clients.

The product range is crucial for every partner to understand as this is what you will pitch to the clients.

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Franchise for Espresso - Revenue per Customer

Intraday

Rs.20 per Order

Delivery

Free

Equity Options

Rs.20 per Order

Equity Futures

Rs.20 per Order

Commodity

Rs.20 per Order

Currency options

Rs.20 per Order

Currency Futures

Rs.20 per Order

The revenue you can earn from each customer as Espresso Franchise will depend on the number of trades the customer makes in a month.

As Espresso charges per trade order basis, the total number of trades executed multiplied by Rs.20 will be the revenue generated by each client, and out of that, you will receive 40% to 50%.

Espresso charges a flat brokerage fee of Rs.20 per executed order, irrespective of the volume traded and the segment.

So, for instance, if the client executed 2000 trades in a month, then the total brokerage he will pay to Espresso is Rs.20 *2000 = Rs.40,000. Out of this, you will receive Rs.16,000 to Rs.20,000 as your share of the revenue.

Franchisee Qualification required by Espresso & Milk Franchise

Age Limit

21 years & above

Business Experience

Optional

Academic Qualification

No Restriction

To be eligible for Espresso Affiliate Program, you must be 21 years old and a graduate.

However, while these 2 are basic or official criteria, Espresso offers partnerships mainly to social media enthusiasts in investments and finance, Independent financial advisors, people persons, and motivated individuals.

So, personal skills and willingness or interest in financial markets matter over everything else.

Documents Required to Start Espresso Sub Broker Program

Franchise Agreement

Required

Proprietor Aadhaar Copy

Required

Proprietor Photo

Required

Proprietor / Business PAN Copy

Required

Business TAN Copy

Required

GST Registration Certificate

Required

Proprietor / Business Address Proof

Required

Unit / Shop Address Proof

Required

NOC of Unit / Shop

Required

You need to provide certain documents when applying for the Espresso Affiliate Program –

  • PAN card copy
  • Copy of AADHAAR card
  • Proof of business, if any
  • Proof of previous work experience, if any
  • Photograph
  • GST registration, if applicable

Espresso Partner or Franchise Dashboard

Dashboard
Partner Dashboard Login URL

Espresso Partner Dashboard has many features which make your business run smoothly, and you can keep track whenever necessary.

The dashboard offers an easy login feature, allowing you to log in with your mobile number or email id and the password you set.

Then you can see your clients’ comprehensive holdings to understand how much revenue is generated.

Then there are ledger and Tax reports for a detailed understanding of the revenues, earnings, and expenses.


Espresso Partner Login or Espresso Franchise Login

Espresso Franchise Login is easy for the dashboard, as you read in the above paragraph. Once you open a partner account with Espresso, you can access the dashboard.

Then you need to open the dashboard and enter the login credentials. Once you log in, you can see all the details on the dashboard.

You can reset your password if you think it is compromised or forgotten. However, the email id or mobile number you registered for logging in has to remain the same.


Espresso Sub Broker Benefits

The benefits of becoming an Espresso Sub Broker are as follows –

  • There is huge potential for earning high commission
  • The payouts are done monthly, and there is no delay in payouts
  • There are no investment requirements, and you can become a partner with Espresso with Rs. 0 as investments
  • When you will be acquiring clients, there will be dedicated support for account opening for the clients
  • The firm’s support team has executives from different parts of the country to ensure you can talk freely in a different language as per your comfort.
  • Espresso has a rare feature that it doesn’t charge for trades that are making losses, and thus it can be a great weapon for you to attract clients.
  • You can have your suggestions across the table for improving Espresso’s services and products.

Espresso Franchise Drawbacks

The only drawback that Espresso Franchise has is limited business models. There is only one partner program and no franchise or sub-brokership model.

Moreover, it is a new company, so people may take time to recognize it; thus, client conversion can be low.


Espresso Partner Program – Conclusion

Thus, Espresso Partners can earn a high revenue share without investing. There are multiple products and services to offer to your clients.

There is a dedicated support team and multilingual support services as well. This indicates the smooth run you can have as a partner of Espresso.


FAQs on Espresso Franchise Business

Check out various FAQs on Espresso Sub Broker Program –

What is Espresso Partner Program?

The partner program of Espresso is an opportunity for people who want to associate with Espresso and establish their business as sub-brokers.

Here the partner sells products and services of Espresso and earns a commission on the same.

Who is an Espresso sub-broker?

Espresso Sub Broker is no one but the partner who enrolls in the partner program and joins Espresso. They need to identify, pitch, and acquire clients for which they will get a share in the revenue.

How to get an Espresso Franchise?

You can get an Espresso franchise by applying as a partner on Espresso’s website. You must upload certain documents for KYC, and you are all set.

How much can I earn as Espresso Franchise?

The revenue share offered by Espresso is 40% to 50%. The amount you earn will depend on how many clients you can get. As the number of clients goes up, your revenue will go up.

Am I eligible to become Espresso Partner?

You are eligible if you are a finance enthusiast and 21 years old with a graduate degree. However, business experience in capital markets, of work experience as an IFA can be a plus.

What is the amount I need to invest in becoming Espresso Partner?

You would not require a single penny for investment to start as Espresso Partner. You can start with an initial investment is Zero.

What is the payout time?

Espresso’s payout time is 30 days, and they do not miss their payments ever. So, you can expect your payments to be credited to your bank account within due time.

When was Espresso established?

It was 2020 when Espresso was incorporated. It’s just two years. However, the broker has carved its niche in this short time.

Is Espresso registered under SEBI?

Yes, Espresso is a registered brokerage house with SEBI and other stock exchanges. However, It is a part of Sharekhan, which is a market leader.

Is Espresso an online discount broker?

Yes, Espresso is an online discount brokerage house that charges flat Rs. 20 as brokerage on all orders executed across asset classes.


 

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