Find Your Franchise

Know everything about Dhan Franchise here. Dhan is a pioneering name in the financial industry that offers its clients a broad range of trading and investment services.

Any India-based users interested in the stock market and want to try their luck trading some promising instruments would love the trade-friendly interface of the online broking platform.

Not just as a Dhan user, but you can also build a fortune as a Dhan Partner.

Those who want to create an additional revenue stream, not just as traders or investors but as something unique, must consider the Dhan Sub Broker Program.

Dhan Franchise Business Opportunity - Snapshot

Line of Business

Sub Broker

Unit / Shop Area

100 - 200 Sq. Ft.

Commission% / Revenue Sharing

60% to 75%

Total Investment

Zero - Rs.30,000

ROI Timeframe

1 Month

Dhan Sub Broker Review & Ratings by FranchiseByte

Revenue Sharing

3.66 / 5

Franchise Fee & Infra Investment

3.56 / 5

Support & Training

3.68 / 5

ROI Timeframe

3.52 / 5

Brand Value

3.58 / 5

Overall Ratings

3.60 / 5

Star Ratings

Overview of Dhan Sub Broker Franchise


Finance & Money

Business Line

Sub Broker

Organization Type


Head Office



Pravin Jadhav

Founded In (year)


No. of Franchise Outlets


Master Franchise Model

Not Available

Franchise Tenure


Franchise Location

All over India

Business Set-Up Time

15 days

Franchise Commencement Year


Dhan, the new revamped version of Moneylicious Securities, is a famous and profitable stockbroking platform.

Still, the company looks forward to some passionate people who could partner with Dhan and help the company grow.

You can tap into lucrative revenue-generating opportunities as a franchise partner or a Dhan Sub Broker.

All it will take is expressing the significant advantages of using the Dhan online trading platform to your existing network and promoting the brand to all new audiences or connections.

You will automatically get rewarded by the brand as you start creating clients for Dhan Broker.

But the franchise will come with certain conditions, which include adhering to the franchise policies and meeting the essential criteria for joining.

Dhan Franchise – Business Models

Like most other online stock broking platforms, Dhan offers only two Dhan Partner programs, which are as follows:

Business Model Revenue Sharing
Partner Program 50% to 60%
Referral Program Flat 20%

Dhan Partner Model

If you know about affiliate marketing, the Dhan Partner Program is similar. You convince a customer to tap into Dhan online trading platform and convert them into Dhan’s customers.

As soon as they fund their Dhan account, you make a commission. Have a website or an excellent social media presence to draw customers towards Dhan.

You can join the Dhan Partner Program in the second option, which requires infrastructure investment.

Dhan Referral Program

The Dhan Refer and Earn program is super-easy to understand. In other words, you bring in customers and take a commission from the brand.

But it’s worth noting that there’s no one-time commission. You can generate recurring revenue instead. With the term “refer and earn,” we meant conversion.

Each client gets this link from the brand when they qualify for the basic eligibility test to get recognized as Dhan’s client.

You will refer customers to Dhan’s stockbroking platform via this unique link, which will determine your earnings.

Dhan Franchise Cost & Fees

Partner Fees


Infrastructure Investment

Zero - Rs.30,000

One of the significant perks of becoming a referral partner is that you are never asked for an upfront charge (at least in most cases, you pay nothing).

So, you won’t see any Dhan franchise costs or fees that would create anxiety for you. Similarly, becoming a franchise partner of the stock brokerage platform is also free.

In the referral program, the broker only asks you for your login details and essential details to meet the eligibility criteria.

Post that, a unique referral link will be shared with the users, by which you will convert your audience into Dhan’s customers. The link is trackable, so ensure no customer skips up on this link.

But if you want to become a franchise partner, ensure you have learned additional requirements.

Dhan Sub Broker Commission / Revenue Sharing / Royalty

Partner Commission

50% to 60%

Stock Broker Commission

40% to 50%

Referral Commission


Stock Broker Commission


Income generated through referral programs is attractive, but Dhan partner commissions are also great.

In the referral program, you can retain flat 20% of the total revenue generated by Dhan on every single client you send them.

The brand will keep all the remaining profit of 80%, which is reasonable because referral programs eliminate the need for a physical unit or hefty investment capital on the part of the partners.

Also, the unique referral link provided by Dhan will stay active for a lifetime until the offer expires, which means anyone who uses the link and becomes Dhan’s customer will be considered.

But if you enter the partner program, you can retain 50% to 60% of the revenue generated on every client you bring to the broker.

Dhan Business Partner ROI Details

In Months

1 Month

ROI, or return on investment, refers to the total return generated after a particular investment.

But since you don’t make any investment in the referral program by Dhan, calculating ROI doesn’t make sense until or unless you invest in marketing yourself through paid campaigns and so on.

At the same time, since the partner program invites a requirement of upto Rs.30,000 in investment capital, some basic math must be précised earlier.

To calculate Dhan Sub Broker Returns, you can use the following formula:

ROI = Net income / Cost of investment x 100.

The figure will be obtained in percentage form, telling you how profitable you will be if you keep promoting Dhan Broker to your networks.

Dhan Partner Profits & Expenses Calculation

Monthly Revenue
No. of Active Clients 160
Daily Trades per Clients 3
Brokerage per Trade 20
Trading Days in 1 Month 15
Total Brokerage Revenue 1,44,000
Partner’s Share (50%) 72,000
Monthly Expenses
1 Telecaller Cost 12,000
Misc. Expenses 5,000
Total Cost 17,000
Monthly Profit
(Revenue – Expenses) 55,000
Profit Margin 38%

Dhan Partner Profits depend entirely on their performance or conversions. Partner retains 50%–60% of the brokerage whenever their friend or network member starts using the Dhan Trading platform.

You will stay profitable if you keep attracting customers to the broker. But since partner programs come with essential infrastructure investments, you must be very cautious about your bookkeeping.

On the flip side, it will break even in the referral program, meaning no profit and no loss because you will have nothing to invest.

However, that would be a different scenario if you used paid campaigns to attract customers at Dhan.

Master Franchise of Dhan - Information

Franchise Fee


Infrastructure Investment


Commission% / Revenue Sharing


Dhan Partner Program Infrastructure Requirement

Shop / Unit Area

100 - 200 Sq. Ft.

Employee Strength

1 to 2

Research / Advisory


Trading Terminals Set-up


Telephone Lines


Computer / Internet Connectivity




CCTV Set-up


As an aspirant for the Dhan Franchise, you will arrange a shop or unit area of not less than 100 to 200 sq ft. It is best to own such a giant space; otherwise, you can take a property on lease.

Subsequently, you will require a maximum investment of Rs.30,000.

However, the investment amount is usually optional, especially when you have basic furniture, such as a desk, a computer system, and good network connectivity.

Check out Business Opportunities with Similar Brands

Support extended by Dhan Sub Broker Franchise

Service Pricing




Client Interaction Training


Relationship Manager Support

Occasionally Available

Back-Office Support


Trading Support


Advisory Support

Occasionally Available

Marketing Support

Partially Available

Business Management Software

Not Available

Website Support

Not Available

Operation Manual


Training Manual


Support is one of the most vital facilities users provide to each sub-broker.

Dhan has given utmost attention to this subject, which explains why you see myriads of support solutions the brand offers.

This includes back-office support, advisory support, relationship manager support, trading support, marketing support, and a training manual.

However, support to referral partners is limited, but Dhan sub broker will access complete support assistance.

Franchise of Dhan Sub Broker - Marketing Support

Unit Interior & Exterior Ads


Local Advertisement


Digital Marketing

Not Available

Television Advertisement

Not Available

Prints Advertisement

Not Available


Not Available

Marketing support comprises a myriad of promotional solutions intended to help you get your efforts recognized.

You will access local advertisement marketing solutions as a Dhan Authorised Person or a sub broker.

Similarly, if you have joined the referral partner program, you will benefit from unit interior and exterior ads.

Training provided by Dhan Partner Program

Product Information Training


Dealers Training


Service Training


If you are a Dhan Affiliate Partner, the broker will provide basic training to ensure you attract customers on the broking platform from day one.

At the same time, if you are a sub-broker, the broker will issue complete assistance as the brand will be more concerned about its brand reputation, which they transfer to the sub-broker as you acquire Dhan’s franchise.

The training covers client interaction training, relationship management training, product information training, service training, dealer training, marketing training, and a training manual.

Dhan Franchise - Products & Services Offered

Equity Trading


Commodity Trading


Currency Trading






Mutual Funds








Demat Services


3 in 1 Acount


IPO Services


Stock Recommendations


Robo Advisory




Exposure or Limit


Mobile App


Web Trading Platform


Trading Terminal


Algo Trading Platform


Basket Trading


Dhan franchise model allow you to promote various Dhan products and services against an attractive payout.

The range of products clients will get to trade at Dhan’s trading platform includes equity, commodities, currencies, mutual funds, futures, and options.

Both web and mobile trading are available to sell assets online.

Check out Business Opportunities with Similar Brands

Franchise for Dhan - Revenue per Customer


Rs.20 per Trade



Equity Options

Rs.20 per Trade

Equity Futures

Rs.20 per Trade


Rs.20 per Trade

Currency options

Rs.20 per Trade

Currency Futures

Rs.20 per Trade

Franchisee Qualification required by Dhan Sub Broker

Age Limit

21 & above

Business Experience


Academic Qualification

No Restriction

Documents Required to Start Dhan Sub Broker Program

Franchise Agreement


Proprietor Aadhaar Copy


Proprietor Photo


Proprietor / Business PAN Copy


Business TAN Copy


GST Registration Certificate


Proprietor / Business Address Proof


Unit / Shop Address Proof


NOC of Unit / Shop


Dhan Sub Broker or Partner Dashboard

Check out Dhan Partner Dashboard here –

Dhan Dashboard
Dhan Dashboard Link

You can keep track of all of your progress on the Dhan Partner Dashboard. How much have you earned so far?

The dashboard will summarize everything on the interface for the franchise partners.

Getting everything on the dashboard is one of the finest ways to understand how well your campaign is working or how well your network responds to your recommendation to start using the Dhan Trading Platform.

You will only receive real-time information as the broker aims to keep things transparent with its franchise partner.

Dhan Franchise Login

Make sure you have secured your Dhan franchisee login from the start.

Your every detail shared with Dhan will be fully encrypted and connected until you share them with someone with ill intention.

Once you become a qualified franchise partner, you will use these details to access Dhan’s franchise dashboard. The particulars shall cover the following:

  • Your email address or phone number
  • a strong password.

However, logging in will also be possible through other forms of identity proof (in case you forget your email ID or password), which will add a layer of protection.

Dhan Sub Broker Benefits

The Dhan sub broker benefits are considerable; the list below summarises them perfectly.

  • Attractive pay starts at 20% in the referral and 50% in the franchise programs.
  • Multiple contact modes to connect with the broker
  • Training facilities are also included.
  • Marketing support is also available.
  • Payment assurance
  • Real-time reporting through a dedicated dashboard
  • Multiple investment products
  • Zero joining fee

Dhan is a trusted platform that has been operating since 2018 and has extended its network to 150+ partners, highlighting its trustworthiness.

Dhan Franchise Drawbacks

Let’s uncover major Dhan franchise drawbacks because not everything is too good about the broking platform—

  • Extensive documentation
  • intricate joining process
  • You can’t enter if you are below 21.
  • 50% commission is low for the franchisee program; however, 80% is rarely offered.

Dhan Partner Program – Conclusion

Ultimately, you can feel confident about joining the Dhan Partner Program. However, a few things aren’t good about the program, like the extensive documentation and commission.

But if you observe, less investment is needed to become one of Dhan’s franchise partners. The minimum investment amount required to start the franchise is zero to Rs 30,000.

Similarly, the referral program has no such requirement. You can join for free and earn 20% commissions in the referral program.

The partner program, however, gets you 50%–60% payouts.

FAQs on the Dhan Franchise Business

Check out various FAQs on Dhan Affiliate Partner here.

Does Dhan have an authorized person?

Yes, Dhan has multiple authorized personnel across its network of 150+ locations nationwide, attracting high pay from the brand for their excellent performance.

You can also become one of Dhan’s authorized people.

How many affiliate partners does Dhan have?

The number is undisclosed. But already thousands of people are currently working as affiliates of Dhan.

Only a few get the opportunity because the broker utilizes particular selection criteria you will come across as you apply for the program.

Who are the Dhan Referral Agents?

Dhan referral agents refer to those who promote Dhan’s financial services to their network against attractive payouts that vary from one service to another.

How can I become a Dhan Associate Partner?

Becoming one of Dhan’s associate partners would be easy for some folks who are at least 21 years old, have passed the 12th standard, and hold a market certification.

An addition of 2+ years of experience will be a plus.

How much can I earn as a Dhan Partner or Dealership?

The sky has no limit. The minimum you can earn is 20% of the revenue generated per client in the referral program.

The maximum you can earn as a franchise partner is 60% of the revenue generated per client. However, the term maximum only defines a percentage.

The ultimate value can be greater than this.

Am I eligible to start a Dhan Partnership Agency?

To check your eligibility for launching the Dhan Partnership agency in your town, you can contact the broker or limit the eligibility criteria on their website.

Do I need to have a Dhan Trading Account?

Not necessary. If you have a decent fan following, are 21 or older, own market certificates, and have two years of experience in the securities market, you can have a Dhan Trading account.

How much must I invest in becoming Dhan’s authorized partner?

It depends on the program you select. Affiliate partners can join the program without any investment.

At the same time, the franchisee or sub broker can join the partner program with no to Rs 30,000 investment amount. However, no joining fee is charged for either program.

How can I track my earnings with Dhan?

You can use Dhan’s dedicated dashboard to track your earnings in real time. The dashboard shows you everything you have earned or the amount you will earn from your ongoing efforts.

Is Dhan safe to become a partner?

Dhan is a well-established online broking platform founded in 2018 and has 150+ partners across the nation. In short, it is safe to become a partner; your earnings will certainly be secure.


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