Do you wish to enter the stock market by establishing a sub-brokership franchise business? Are you looking for a trusted banking-based stock broker with whom to collaborate?
HDFC SKY is a new-age, bank-based brokerage firm introduced by HDFC Securities. It offers a lucrative franchise opportunity for individuals with a knack for networking, client acquisition, and selling financial products.
An HDFC SKY Partner is eligible for a 40% to 60% share of the company’s total revenue. The company’s support and technological platforms are also here to make the sub-brokers jobs easier.
Learn more about HDFC SKY Franchise, including its business programs, earnings, costs, etc.
HDFC SKY Franchise Business Opportunity - Snapshot
Line of Business
Unit / Shop Area
Commission% / Revenue Sharing
Total Investment
ROI Timeframe
HDFC SKY Sub Broker Review & Ratings by FranchiseByte
Revenue Sharing
Franchise Fee & Infra Investment
Support & Training
ROI Timeframe
Brand Value
Overll Ratings
Star Ratings
Overview of HDFC SKY Partner Program
Industry
Line of Business
Organization Type
Head Office
Founder
Founded In (year)
No. of Franchise Outlets
Master Franchise Model
Franchise Tenure
Franchise Location
Business Set-Up Time
Franchise Commencement Year
HDFC Securities wanted to expand beyond conventional trading and offer modern traders something innovative. Therefore, it created HDFC SKY.
This bank-based, new-age discount brokerage firm aims to capture a broad clientele of tech-savvy, cost-conscious traders. By becoming an HDFC SKY Sub Broker, you will contribute to achieving this goal.
If you are not a sub-broker, you can also apply for its partner program. Regardless of what franchise program you choose, your investment will range between 10k and 50k INR.
The stock broker is a registered MCX, NSE, MSEI, and BSE member. It provides trading and investing access to almost all financial products, such as equities, commodities, US stocks, fixed-income instruments, ETFs, etc. So, with diverse financial offerings, you can expect to earn more as its agent.
Besides this, the 4.02-rated stock brokerage house has kept its ROI timeframe to one month.
HDFC Sky Franchise Program – Business Models
There are two business models that HDFC SKY offer, and they are –
Business Model | Revenue Sharing |
Sub Broker Franchise | 60% + Rs.300 per new Client |
Partner Program | 40% + Rs.300 per new Client |
HDFC SKY Sub Broker Model
One of the two options in its franchise programs is HDFC SKY Sub Broker, also called an authorised person.
Becoming a sub-broker is the straightforward way to obtain the broker’s franchise. Moreover, the profits you make are maximum.
But what will be your job’s scope? You will be an intermediary between investor/trader and HDFC SKY. First, you will pitch prospective clients to open a trading account with your broker.
Next, you will open their account and guide them in choosing the correct financial products.
HDFC SKY Partner Model
Another option in the list of broker’s franchise programs is HDFC SKY Partner. If you are low in investment or can’t work more as a sub-broker, registering as a partner is the right choice.
Partner, remisier, or DRA, whatever you call it, your job will be to connect interested clients with the company.
That’s it! Yes, you just need to look for people interested in opening a demat or trading account with HDFC SKY and bring them to the brokerage house.
HDFC SKY Franchise Investment & Fees
Sub Broker - Franchise Fee
Partner - Franchise Fee
Infrastructure Investment
You can quickly glance at the HDFC SKY Franchise Cost in the table given above. But let us explain what this cost entails in detail:
Like any stock broking company, HDFC SKY has fixed different amounts as a security deposit for sub-brokers and partners.
If you apply to be a sub-broker, your minimum fee will be 50k INR. On the other hand, partners can obtain a franchise by paying 10k INR.
Besides this, do you want to set up an official franchise space? If yes, be ready to incur additional expenses, ranging from zero to 60k INR.
You might need to spend electricity, rent, employee remuneration, internet, telephone, or computer connection.
HDFC SKY Sub Broker Commission / Revenue Sharing / Royalty
Sub Broker Commission
HDFC SKY Commission
Partner Commission
HDFC SKY Commission
What about the commission sub-brokers and partners receive by setting up a franchise with HDFC SKY? Here, we will be discussing the details:
Sub-brokers / Authorised Person: The brokerage house gives a maximum of 60% share in its revenue.
Aside from this, you can add an extra amount to your earnings as new client acquisition income. You are entitled to Rs. 300 on connecting each new client with the firm.
For instance, your clients provided the company with 1 lakh INR as brokerage. HDFC SKY will credit 60% of 1 lakh INR to your bank account, i.e., Rs. 60K.
Partner/ DRA/ Remesier: HDFC SKY Partner Commission receives less commission than an authorised person.
It’s because the former’s franchise cost and responsibilities are less than the latter. So, as a DRA, you can get a 40% share of the company’s revenue. Also, 300 INR is guaranteed for each new customer.
HDFC SKY Business Partner ROI Details
In Months
Returns you receive from the firm as a sub-broker and partner are always different.
The investment amount is the first factor that can affect the returns that HDFC SKY offers to its authorised person and partner.
There is a direct relationship between your investment and returns. The higher your investment amount is, the higher your ROI will be.
Since DRAs usually invest less money than sub-brokers, their returns will be relatively low. Another factor that can increase or decrease your ROI is the volume of clients.
The more clients you connect with the broker, the higher your ROI will be. Furthermore, the breakeven point for HDFC SKY Sub Broker Returns can occur within three months.
After this period, your returns can increase.
HDFC SKY Sub Broker Profits & Expenses
Before officially registering with HDFC SKY, let’s obtain a specific figure of profits you can make with it. For your understanding, we have created a hypothetical situation:
Monthly Revenue | |
No. of Active Clients | 250 |
Daily Trades per Client | 4 |
Brokerage per Trade | 20 |
Trading Days in 1 Month | 15 |
Total Brokerage Revenue | 3,00,000 |
Sub Broker’s Share (60%) | 1,80,000 |
Monthly Expenses | |
Office Rent (Co-working Space) | 15,000 |
1 Telecaller Cost | 20,000 |
1 Dealer Cost | 20,000 |
Misc. Expenses | 5,000 |
Total Cost | 60,000 |
Monthly Profit | |
(Revenue – Expenses) | 1,20,000 |
Profit Margin | 40% |
Let’s say you introduced 250 active clients to the organisation. These clients make 4 trades daily by paying 20 INR brokerage every time.
Also, keep in mind that there are 15 trading days a month. So, the total brokerage your firm receives is 3 lakhs per month. And the share you receive is 1,80,000 INR.
It’s time to deduct your office expenditure, i.e., Rs.60,000. Hence, HDFC SKY Sub Broker Profits are 1,20,000 INR with a 40% profit margin.
HDFC SKY Partner Profits & Expenses
Like HDFC SKY authorised persons’ monthly profits, we have outlined the HDFC SKY Partner Profits in the below table.
Monthly Revenue | |
No. of Active Clients | 200 |
Daily Trades per Clients | 4 |
Brokerage per Trade | 20 |
Trading Days in 1 Month | 15 |
Total Brokerage Revenue | 3,00,000 |
DRA’s Share (40%) | 1,20,000 |
Monthly Expenses | |
1 Telecaller Cost | 20,000 |
Misc. Expenses | 5,000 |
Total Cost | 25,000 |
Monthly Profit | |
(Revenue – Expenses) | 95,000 |
Profit Margin | 31.67% |
To understand in detail, imagine you bring 200 active clients to the company. They make 4 trades for 15 days in a month by paying Rs. 20 as a brokerage every time.
So, the total brokerage your broker earns is 3 lakhs per month. And the partner’s commission is 40%. So, his share is 1,20,000 INR.
Let’s subtract the partner’s office expenses from the commission (1,20,000 – 25,000). Hence, a partner makes 95,000 INR as monthly profit with a 31.67% profit margin.
Master Franchise of HDFC SKY - Information
Franchise Fee
Infrastructure Investment
Commission% / Revenue Sharing
HDFC SKY Franchise Infrastructure Requirement
Shop / Unit Area
Employee Strength
Research / Advisory
Trading Terminals Set-up
Telephone Lines
Computer / Internet Connectivity
Airconditioner
CCTV Set-up
The following are the HDFC SKY Franchise infrastructure requirements for authorised persons and partners:
- An official space as a franchise with HDFC SKY, with an area ranging from 150 to 200 square feet.
- At least one employee should be hired for help.
- Set up a dealer terminal for seamless trading.
- Laptops or computers are mandatory to access trading platforms or clients easily.
- Connect the mobile or telephone lines to communicate with clients. It’s not necessary to record their calls.
- You can have CCTV surveillance, a manager’s cabin, or a reception if your budget allows.
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Support Provided by HDFC SKY Partner Program
Service Pricing
Offers
Client Interaction Training
Relationship Manager Support
Back-Office Support
Trading Support
Advisory Support
Marketing Support
Business Management Software
Website Support
Operation Manual
Training Manual
You are entitled to several support facilities as an HDFC SKY Sub Broker or partner. The following facilities help your franchise keep going:
- Service pricing enables you to charge the right price for services.
- You can receive attractive offers many times a year.
- Advisory support is available to help you overcome any difficult situation.
- You can attend client interaction training sessions to learn interaction and communication skills.
- Back-office support is available to shoulder your burden.
- Relationship manager support helps establish strong connections with clients.
- Marketing support is provided to help spread the word about your franchise.
- Trading support is available to facilitate clients’ seamless trading.
- Access to business management software allows you to streamline your business processes and functions.
- Then, there is an operational and training manual.
Franchise of HDFC SKY - Marketing Support
Unit Interior & Exterior Ads
Local Advertisement
Digital Marketing
Television Advertisement
Prints Advertisement
Events/Seminars
With the company’s 24/7 available marketing support, any HDFC SKY Authorised Person can quickly spread the word about their franchise:
- Help place interior and exterior ads and banners across your official space.
- You can promote your venture locally with the firm’s local advertisement support.
- Digital marketing support is here to help drive an online audience to your franchise.
- However, you can’t receive the broker’s help for events, seminars, television, or print advertisements.
Training provided by HDFC SKY Sub Brokership
Product Information Training
Dealers Training
Service Training
Now that your HDFC SKY Affiliate Partner application has been accepted, you might think the next step is to start your job. However, that’s not the case.
Before working for real, you will have to attend the following trading programs to become adaptable to HDFC SKY’s work culture:
- Product Information Training: When participating in this training program, you can familiarise yourself with all the firm’s products. You can learn the products’ characteristics and perks and how your clients can invest in them.
- Dealers Training: This training program can transform sub-brokers and partners into skilled dealers. You can master the skills to understand what’s happening in the client’s head. And then curate your pitch accordingly.
- Service Training: You will learn about the broker’s financial services by attending the training sessions. Also, you will master when to offer what service and to which client.
HDFC SKY Partner Program - Products & Services Offered
Equity Trading
Commodity Trading
Currency Trading
Options
Futures
Mutual Funds
Banking
Insurance
Demat Services
3 in 1 Acount
IPO Services
Stock Recommendations
Robo Advisory
PMS
Exposure or Limit
Mobile App
Web Trading Platform
Trading Terminal
Algo Trading Platform
Basket Trading
By obtaining the HDFC SKY Franchise, you can become a sub-broker or partner selling almost every popular financial product. Here listed are all the products that your business can offer to clients:
- You can facilitate trading in equity, currency, and commodity.
- Are your clients contacting you to trade in options or futures? Inform them that these products are available.
- The demand for mutual funds is increasing. And you can meet this demand.
- Banking and insurance are some available financial products.
- Regarding financial services, you can render 3-in-1 accounts, demat, PMS, and IPO services.
- You can equip your clients with relevant stock recommendations.
- Then, there is exposure or limited help.
- Your clients can access a mobile app, algo and web trading platforms, and a trading terminal.
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Franchise for HDFC SKY - Revenue per Customer
Intraday
Delivery
Equity Options
Equity Futures
Commodity
Currency options
Currency Futures
Franchisee Qualification required by HDFC SKY Sub Broker Franchise
Age Limit
Business Experience
Academic Qualification
Documents Required to Start HDFC SKY Partner Program
Franchise Agreement
Proprietor Aadhaar Copy
Proprietor Photo
Proprietor / Business PAN Copy
Business TAN Copy
GST Registration Certificate
Proprietor / Business Address Proof
Unit / Shop Address Proof
NOC of Unit / Shop
HDFC SKY Partner or Franchise Dashboard
Dashboard | |
Partner Dashboard | Login Link |
As mentioned, HDFC SKY is a new-age stockbroker meeting modern agents’ and clients’ needs by offering advanced technological support.
As the broker’s authorised person or DRA, you can access the HDFC SKY Partner Dashboard to make franchise management easier.
All new features are loaded on your dashboard. You can use them to track your clients’ trades and calculate how much brokerage your clients add to the firm’s revenue.
Do you want to learn how many clients are waiting to open a Demat account? Do you want to know how much your monthly earnings are?
The simplest way to learn all this is to log into your dashboard.
HDFC SKY Partner Login or HDFC SKY Franchise Login
Registering and opening an account with the broker is your stepping stone to HDFC SKY Franchise Login.
Once you have completed the account opening process, you will receive the dashboard credentials.
Go to your dashboard via the link given in the above table. Enter the credentials that the web page asks for. Click on the ‘login’ tab. Voila! You will be logged in within a few seconds.
HDFC SKY Sub Broker Benefits
What are the HDFC SKY Sub Broker Benefits attract you to the stock brokerage house? Read on to learn:
- Bank-Based Discount Broker: Being a bank-based broker, HDFC SKY facilitates financial and banking products. In addition, it’s a discount brokerage firm. That means the brokerage will be less, making it easier for you to attract clients.
- Cutting-edge Trading Platforms: HDFC SKY is a new-age stock broking company. It has developed an advanced trading app, platforms, and terminals with new features. The firm’s dashboard makes managing your clients and earnings much easier.
- Decent Commissions: Sub-brokers can earn about 40% to 60% commission, a pretty decent percentage that any discount broker offers. Partners can earn a 40% commission by bringing in more clients.
- Training Programs: The firm provides learning opportunities to its agents. It enables sub-brokers and DRAs to improve their skills and offer exceptional client services.
HDFC SKY Franchise Drawbacks
Though the company has many USPs, it still has a few HDFC SKY Franchise Drawbacks. First, the breakeven period is relatively longer, which can be discouraging for freshers.
The firm doesn’t offer television and print advertisement support, which can prevent sub-brokers from promoting their venture to more audiences.
Also, the initial investment for partners is higher than that of other discount brokers.
HDFC SKY Partner Program – Conclusion
HDFC SKY Franchise allows aspiring sub-brokers and partners to associate with a leading bank, i.e., HDFC Securities.
By participating in the HDFC SKY Partner Program, you can tap into the company’s extensive product and service portfolio and expertise.
Also, the firm’s strong market presence and reputation ensure that your business is well-supported. Obtaining the franchise can raise your potential to make good money.
FAQs on HDFC SKY Franchise Business
Here are various FAQs related to HDFC SKY Subbrokership.
Does HDFC SKY have an Authorised Person?
Yes, you can kick-start your journey in the stock market by becoming the broker’s authorised person.
How many Affiliate Partners does HDFC SKY have?
Currently, HDFC SKY has over 50 affiliate partners.
What are the HDFC SKY Referral Agents?
The broker’s referral agents refer new clients through its referral program. In return, they are rewarded with a pre-specified amount.
How can I become an HDFC SKY Associate Partner?
To participate in the associate partner program, you must meet eligibility requirements. Besides this, completing the registration process, paying a franchise fee, and opening an account are mandatory.
How much can I earn as an HDFC SKY Partner or Dealership?
Your potential is to earn 65,000 INR or more by acquiring more clients.
Am I eligible to become an HDFC SKY Partnership Agency?
If you are 21 years old and have an NISM certificate, you can apply for the broker’s partnership agency. Business experience is optional. There are no restrictions on academic qualifications.
Do I need to have an HDFC SKY trading account?
Anyone applying for HDFC SKY’s sub-brokership franchise must have a trading account with the broker.
How much must I invest to become an HDFC SKY authorised partner?
The minimum investment amount is 10k INR.
How can I track my earnings with HDFC SKY?
You will be given access to your partner dashboard to know your regular earnings.
Is HDFC SKY safe to become a partner?
A renowned banking institution, i.e., HDFC Securities, is behind HDFC SKY. So, you can rest assured that the brokerage house is safe and secure for becoming a partner.