ICICI Direct Franchise or Sub Broker or Partner – Find Profit, Cost, Commission & more

ICICI Direct is a pioneer in India’s security trading business. The ICICI Direct Franchise opportunity is among the most sought-after in the industry.

If you want to become an ICICI Direct Sub broker, this article will detail its available business models.

The article will explain the eligibility criteria, investment requirements, infrastructure requirements, and revenue you can earn.

Then, you will read about the extra support from the brand, offers, and the products and services you can sell.

So, this article will be an all-in-all article about how to partner with ICICI Direct.

The ICICI Direct Partner Program has a very rich experience across all business models. Its Partners are extremely happy with the products and services ICICI Direct offers.

One of the most important benefits for business partners is the wide range of products and services offered by ICICI Direct. Partners also enjoy highly rated support.

Then, they are happy with the brokerage house’s brand value and experience. That said, partners are slightly disappointed about the revenue sharing, and we will find out why.

ICICI Direct is the brand name of ICICI Securities, which was founded in 1994.

In these 25 years + ICICI Direct Franchise has become one of the most prestigious partner programs in the brokerage industry.

ICICI Direct was founded by M K Sharma and is headquartered in Mumbai. Currently, it has around 2500 and above franchise outlets spread across the country.

It offers multiple business opportunities you can opt for, and these will be discussed in the article’s next section.

ICICI Direct Franchise Program – Business Models

There is a total of 5 ICICI Direct Sub Broker business models for which you can opt. They are as follows –

ICICI Direct Sub Broker or Authorised Person

ICICI Direct’s first business model is the Authorised Person or Sub-brokers model, which is the most popular model across the industry.

You can offer all the products and services ICICI Direct offers as their Authorised Person. Sub-brokers or authorised persons get the highest revenue share amongst all partners.

ICICI Direct Partner Program

This is ICICI Direct’s unique business model. There is no investment requirement, but you can still earn quite a high revenue by offering all the brokerage house’s products and services.

ICICI Direct Independent Financial Associate (IFA)

As an IFA, you can sell all the products of ICICI Direct except equity products that are intraday or delivery segments, derivatives, or currency.

So, the clients you bring to ICICI Direct can invest in Mutual funds and fixed-income instruments, purchase insurance, and borrow loans, but not shares and other trading products.

ICICI Direct Investment Associate (IA)

You can opt for an IA business model. As an IA or Investment Associate of ICICI Direct, you can sell fixed-income products such as bonds, fixed deposits, FPOs, IPOs, and NCDs.

Then, you can sell loans, life, health, and general insurance. However, you cannot sell equity products or mutual funds.

ICICI Direct Loan Partner (LP)

As the name suggests, as a Loan Partner of ICICI Direct, you can sell 12 different types of loans that ICICI Direct offers.

However, you can also sell insurance products and loans, not investment products like equities, fixed-income instruments, or mutual funds.

So, out of these 5 business models, you can select the one that best suits your business idea and goal. You can base your decision on the factors mentioned and discussed below.

The ICICI Direct Franchise Cost varies from one business model to another.

For Sub-brokers or an authorised person, it is between Rs.75,000 and Rs.1 Lakh. For the other 4 models, there is no investment requirement or fees.

So, if you want to become an authorised partner, you only need to pay the fees of Rs.75,000 to Rs.1 Lakh, as the refundable security deposit and infrastructure Investment range from Rs.30,000 to Rs.1 Lakh.

As an Authorised Person or Sub-broker, you can earn ICICI Direct Sub Broker Commission up to 70%, with a minimum of 60%.

The commission or revenue sharing also varies from one business model to another. For instance, enrolling in a partner program can earn between 30% and 50% of the revenue share.

If you join as an IFA, IA, or LP, you will get a 20% share in the revenue flat per the present revenue-sharing structure.

You can start generating ICICI Direct Franchise Returns within 3 months of joining as an AP or sub-broker.

In contrast, in other business models, you can start generating positive returns from your first sale, as no investment is needed to break even.

ICICI Direct Sub Broker Profits & Profit Margin

If you are taking ICICI Direct Sub Brokership and you have 200 active clients, check this table to see how much you can make monthly.

Since ICICI Direct is a full-service broker, you can earn revenue fast with 200 active clients compared to other discount brokers.

The revenue provided here is based on delivery trading numbers, so with intraday and F&O numbers, the overall profit will be higher than this.

So, ICICI Direct Sub Brokership is a perfect option for any entrepreneur.

ICICI Direct Partner Program Profits & Expenses

Check out the Profits & Expenses you can generate with the ICICI Direct Partner Program.

Here, the Revenue Share of the Partner program is 30%. The revenue is calculated as a multiplication of all the items, i.e., the number of Active Clients, Daily Trades per Client, average volume per Trade, Brokerage per Trade, and trading Days in 1 Month.

We suggest going for the sub-broker model rather than the partner model because the profit difference is massive.

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At present, there is no ICICI Direct Master Franchise business model. So, you cannot buy the franchise right of the brokerage house.

However, you can join as an AP or sub-broker, sell all the brokerage house’s products, and earn the highest revenue share.

Infrastructure set up for sub-brokers and ICICI Direct Partner Program is highly preferable but not mandatory. You can have –

• A 200 square feet of office space at least (if you want)
• Have 2 employees to handle the clients
• Fully air-conditioned office space
• Trading terminals and telephone connections with high speed and stable internet connection

The other business models, IFA, IA, or LP, do not require infrastructure.

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As an ICICI Direct Sub Broker, you will receive the following support –

• A dedicated RM for all your client deals
• Multiple and continuous training programs for enhancing your communication skills, product knowledge, and client acquisition process
• Back office support with highly advanced partners’ portal or back office management software
• Support for client acquisition
• Marketing support
• Mobile app for the partners
• Trading support
• Advisory support

For the ICICI Direct Franchise Business, you will get different forms of marketing support, which will include the following –

• A local advertisement will help you reach and promote your services in the locality.
• ICICI Direct also offers digital marketing support under its marketing support to promote the partner online
• If you have an office space, the brokerage house can also offer exterior and interior advertising for it.

The training you will receive as an ICICI Direct Sub broker is rigorous. The company continuously trains the partners to perform at their best.

You will receive regular product information training, which will ensure you learn about all the brokerage house’s new and updated products and services.

This will help you pitch the right product to the right prospect with the correct details. Then, the broker also offers client acquisition, dealers, and service training.

ICICI Direct Business Partners, especially the sub-brokers and partners enrolled via the partner program, can sell a wide range of ICICI Direct products and services.

It offers intraday trading and delivery trading products. Then currencies, commodities, and derivatives.

Apart from these are fixed-income instruments like fixed deposits, bonds, NCDs, IPO, and others. The list doesn’t end here; you can also offer mutual funds to your clients as a partner of ICICI Direct.

Loan and insurance products are available to all partners. Whether a sub-broker or a loan partner, you can offer these two categories of products.

There are all kinds of insurance schemes – health, general, and life. As a loan partner, you can offer twelve different categories of loans.

The wide range of products and services that ICICI Direct offers plays a crucial role in the partner’s revenue generation.

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The revenue per customer you can earn from ICICI Direct Franchise depends on your clients’ trading volume.

ICICI Direct charges a flat Rs.20 per order for the intraday segment, equity options, commodities, currency options, and currency futures. For delivery trades, a client has to pay 0.55% of the total amount of the trade.

Apart from these, Equity Futures is free under the ICICI Direct Neo plan, so the client doesn’t have to pay anything.

ICICI Direct has different brokerage plans, so the plan your client chooses and the brokerage will be applicable per that plan.

This, in turn, will determine the revenue you can generate per customer.

To become eligible for the ICICI Direct Affiliate Program or a sub-broker, you need to be –

• At least 18 years of age
• Having passion and exposure to capital markets
• You must have cleared your 10+2 examination from a recognized institute
• If you have prior experience in handling and dealing with clients for financial product distribution, then it will be a plus
• You need to clear the NISM VII and VIII exams.
• If you want to become IFA, you need to clear NISM V. You can also have it if you are a sub-broker.

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The documents you will require to apply for ICICI Direct Affiliate Program are as follows –

• Copy of PAN card
• Copy of ADHAAR card
• Copy of TAN
• GST registration certificate copy
• Photograph
• Relevant experience certificate
• Educational certificates
• Address proof

ICICI Direct Franchise or Sub Broker Dashboard

The ICICI Direct back office team offers the ICICI Direct Franchise Dashboard or partner’s portal. They have a specialized partners’ portal that can help you track all your business leads.

Prospective clients and leads who are converted into clients, as well as the sales or revenue generated by the clients.

Then, you can check the CRM reports using the dashboard and more. You will also have a mobile application that will allow you to access this dashboard.

So you don’t need to open your desktop or laptop to track your progress constantly.

ICICI Direct Sub Broker Login or ICICI Direct Franchise Login

The process of ICICI Direct Franchise Login is pretty simple. You will get a login credential once you open the partner account with ICICI Direct.

It will have a login ID and password. To log in and use the dashboard, you must visit the ICICI Direct partners’ portal and enter the credentials.

ICICI Direct Sub Broker Benefits

The benefits of becoming an ICICI Direct Sub Broker are –

• You will be a part of one of the most popular retail brokerage houses.
• There are 5 different models from which you want according to your business idea and goals.
• You can offer a wide range of products, from equities to fixed-income instruments, insurance, and even loans.
• The back office and other teams provide constant support to help you grow and progress in your business.
• The investment is nominal, while the revenue share you will get is on par with your peers.
• There are no stringent eligibility criteria.
• You will get extensive research and advisory support to render the same to your HNIs and retail clients.

ICICI Direct Franchise Drawbacks

One drawback of ICICI Direct Franchise is the below-average revenue sharing for business models like IFA, LP, or IA.

While these business models do not require investment, which is a relief, revenue sharing is something most partners are unhappy about.

ICICI Direct Franchise Program – Conclusion

If you want to become an ICICI Direct Sub Broker, you can visit their website and enroll as a business partner.

However, read this article in detail to know which business model would suit you or what revenue you can earn.

Given the plethora of benefits and support offered by ICICI Direct, partnering with this brokerage house can be beneficial for your business.

FAQs on ICICI Direct Franchise Business

Check out various FAQs on ICICI Sub Broker Business –

What is ICICI Direct Sub Broker?

An ICICI Direct Sub Broker is a finance professional who works on behalf of ICICI Direct and is responsible for growing the business.

What are the different duties of a sub-broker?

As a sub-broker or authorised person of ICICI Direct, you will identify, pitch, acquire, and maintain clients for the brokerage house.

Can I get ICICI Direct Franchise?

No, ICICI Direct does not have a master franchise or franchise business model. However, there are five other different business models.

What is ICICI Direct IFA?

IFA stands for Independent Financial Associate, who can sell all ICICI Direct products except equity and derivative products.

How are IFA and IA different business models?

As an IFA, you can sell all products except equities and derivatives, while an IA can not sell mutual funds. IA can only sell insurance, loans, and fixed-income instruments.

How to become an ICICI Direct Partner?

To become a business partner of ICICI Direct, you need to apply on their website. You can fill out the form and submit it with the required documents.

How much a sub-broker earns at ICICI Direct?

The exact earnings depend on the total number of trades executed by the partner’s clientele. However, as a sub-broker, one can earn between 60% and 80% of the revenue generated.

How much do I need to invest as a sub-broker?

You must invest around Rs. 75000 to become a sub-broker or authorised person of ICICI Direct.

Are there any infrastructure requirements?

None of the business models require infrastructure. However, a small infrastructure setup is preferable for sub-brokers and Partner programs.

Is ICICI Direct safe to join as a partner?

Over 2500 partners are working across the country as ICICI Direct partners and earning a high revenue share every month.

As one of the largest brokerage houses, it charges the minimum investment fee for becoming a partner and offers a high revenue share to the sub-brokers.