Find Your Franchise

If you are considering starting your career as Alice Blue Partner, you have landed in the right place.

This article will discuss all the business models this broker offers, such as Alice Blue Sub Broker and others.

Then you will read about investment requirements, eligibility criteria, revenue-earning potential, and more details that will help you better judge and pick the right broker for partnering opportunities.

Alice Blue Sub Broker Business Opportunity - Snapshot

Line of Business

Sub Broker

Unit / Shop Area

Not Required (WFH)

Commission% / Revenue Sharing

50% - 70%

Infrastructure Investment

Zero Investment

ROI Timeframe

1 Month

Alice Blue Partner Review & Ratings by FranchiseByte

Revenue Sharing

3.90 / 5

Franchise Fee & Infra Investment

3.84 / 5

Support & Training

3.72 / 5

ROI Timeframe

3.78 / 5

Brand Value

3.76 / 5

Overll Ratings

3.80 / 5

Star Ratings

Alice Blue Franchise has been quite famous amongst the sub-brokers for multiple reasons. The partners have rated and reviewed the broker on many grounds.

As you can understand from the ratings and reviews, the partners seem to like the revenue sharing the most.

Then they seem to be impressed by the simple infra requirements and also the support provided by the broker.

The overall ratings of the firm are over and above 3.8 out of 5, which is a fair enough rating for the industry.

Overview of Alice Blue Sub Broker Franchise


Finance & Money

Line of Business

Sub Broker

Organization Type


Head Office



Sidhavelayutham M

Founded In (year)


No. of Franchise Outlets


Master Franchise Model

Not Available

Franchise Tenure


Franchise Location

All over India

Business Set-Up Time

1 Month

Franchise Commencement Year


Before you join as an Alice Blue Partner, it is beneficial to know a bit about the company as this will help you pitch the broker in front of your client.

The company started in 2006, and in 2007 it became a member of the first exchange, MCX. Then the journey continued.

The broker is a member of all the country’s major stock and commodity exchanges. It has its main office in Bangalore and has a presence across 16 cities across India.

You can be a part of the fast-growing network of the franchise of this broker. It also has more than 12000 franchises/ partners across the country.

It started its franchise or partnership business model in 2010.

Alice Blue Franchise – Business Models

Alice Blue offers 3 business models: Alice Blue Sub Broker & Partner model. The firm also offers a referral program.

Business Model Revenue Sharing
Sub Broker Model 50% – 60% + Rs.250 per New Client
Partner Model 30% – 40%
Referral Model Rs.500 per New Client

Alice Blue Sub Broker

This model is one of the most common business models that Alice Blue offers. Under this model, you will receive the highest revenue share amongst other business models.

However, you will also have responsibilities, including identifying clients to pitch and acquire and assisting them with their trading requirements.

This means as a sub-broker will be doing all the things that need to be done for acquiring and retaining clients.

Alice Blue Partner Program

The next business model that Alice Blue offers is the Partners model. Here, under this model, you have to identify the prospective clients, then pitch to them and acquire them.

However, you do not have to offer any trading assistance to your clients.

Alice Blue Referral Program

Alice Blue also has a referral program. This is for brokerage house clients or anyone who wants a side hustle.

You can refer anyone who wants to open a Demat and trading account to trade or invest in any investment instruments.

For the same, you will be entitled to receive cash rewards and other benefits upon successful referral.

By successful referral, the referred person opens a Demat and trading account with Alice Blue using your referral link.

Once the account of the referred person is live, you will receive the cash rewards in your account.

Alice Blue Franchise Cost, Investment & Fees

Sub Broker - Franchise Fee

Rs.3,000 (Exchange Fee)

Partner - Franchise Fee


Referral - Franchise Fee


Infrastructure Investment

Zero (WFH)

The Alice Blue Franchise Cost is quite reasonable. At the same time, the broker charges no fees or security deposit for the other two business models, which are for partners and referral programs.

Even the people joining as sub-brokers only have to pay Rs.3,000 is the exchange fee to register themselves with SEBI, while for the other two models, that is not even required.

So, you can skip paying a penny to Alice Blue to become their partner under any of the business models.

Alice Blue Sub Broker Commission / Revenue Sharing / Royalty

Sub Broker Commission

50% - 60% + Rs.250 per New Client

Alice Blue Commission

40% - 50%

Partner Commission

30% - 40%

Alice Blue Commission

60% - 70%

Referral Commission

Rs.500 per New Client

Alice Blue Commission


If you think there is no investment, then the Alice Blue Sub Broker Commission will be very nominal, but that is different.

Alice Blue shares 50% to 60% of the revenue generated by the clientele of the sub-broker with the sub-broker, along with Rs.250 for each account opening.

So, as a sub-broker, if you have 5 clients, you have already earned Rs.1,250, and then the total revenue generated by all these clients suppose is around Rs.1 lakh in a month, then you will be earning anywhere between Rs.50,000 to Rs.60,000 per month.

For the partners, the revenue sharing is 30% to 40%. So, you will earn Rs.30,000 to Rs.40,000 if you take a cue from the above example.

If you are a referral program partner, you will earn Rs.500 for each successful referral and other benefits that keep changing every month.

Alice Blue Business Partner ROI Details

In Months

1 Month

The Alice Blue Franchise Returns can be positive within one month of your starting the work. This is due to no investment requirement for all the models.

For the sub-broker model, the exchange fees you pay can be earned back with even one client monthly. So, generating positive returns as Alice Blue’s partner won’t be difficult.

Alice Blue Partner Profits & Expenses

Monthly Revenue
No. of Active Clients 175
Daily Trades per Clients 3
Brokerage per Trade 15
Trading Days in 1 Month 15
Total Brokerage Revenue 1,18,125
Partner’s Share (50%) 59,063
Monthly Expenses
1 Telecaller Cost 12,000
Misc. Expenses 5,000
Total Cost 17,000
Monthly Profit
(Revenue – Expenses) 42,063
Profit Margin 36%

Master Franchise of Alice Blue - Information

Franchise Fee


Infrastructure Investment


Commission% / Revenue Sharing


There is no Alice Blue Master Franchise at present. The broker offers a sub-brokership business model, which they also refer to as a franchise, but it is not a master franchise model.

So, if you are looking for the master franchise model, then Alice Blue is not the broker for you.

However, even with the sub-broker model, and without any investment, you can earn quite a high revenue share.

Alice Blue Franchise Infrastructure Requirement

Shop / Unit Area

Optional (WFH)

Employee Strength

Minimum 1

Research / Advisory


Trading Terminals Set-up


Telephone Lines


Computer / Internet Connectivity




CCTV Set-up


Alice Blue Partner Program requires you to set up a basic infrastructure to offer the facilities to your clientele.

However, the infrastructure set-up is required if you opt for the sub-brokers model rather than the other two models.

  • You will have to rent or own an office space which needs to be air-conditioned if possible and also have CCTV surveillance.
  • There, you need to have a minimum of two employees
  • You need to set up the trading terminals so that you can assist the clients in their trading.
  • Then you need to offer research and advisory support as well.
  • The office needs to have a stable internet connection and telephones installed.

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Support Provided by Alice Blue Partner Program

Service Pricing




Client Interaction Training

Partially Available

Relationship Manager Support

Not Available

Back-Office Support


Trading Support


Advisory Support


Marketing Support

Partially Available

Business Management Software


Website Support

Not Available

Operation Manual


Training Manual


Alice Blue Sub Broker gets extensive support in different domains. Whether it is Relationship manager support that is exclusively available for the sub-brokers and other partners.

Relationship manager support is essential for handling clients and retaining them.

Then the broker offers additional marketing support to help the partners promote and reach the maximum number of prospective clients.

Alice Blue also has branding support for establishing its brand through its partners.

Apart from these, there is another support like trading and advisory support, which are offered so that the partner can render the best possible services to the clients.

Another best thing about the support tea of Alice Blue is that they offer support facilities in different languages.

This helps partners from different parts of the country benefit equally from their clients.

Franchise of Alice Blue - Marketing Support

Unit Interior & Exterior Ads


Local Advertisement


Digital Marketing


Television Advertisement

Not Available

Prints Advertisement

Not Available


Not Available

Marketing support for Alice Blue Franchise Program includes

  • Website development and digital marketing support to create the online presence of the brand
  • Then there will be local advertisements as well to promote the business of the partners in local areas
  • The partners would also participate in webinars conducted by the brokerage house to meet different experts and invite their prospects to build a strong network.
  • Finally, the brokerage house offers strong back-office support to the clients so that they can manage their business well and track everything easily with the partner’s portal/ dashboard.

Training provided by Alice Blue Sub Brokership

Product Information Training


Dealers Training


Service Training


While all Alice Blue Sub Broker and other partners get onboarding training to understand how things work at Alice Blue, there is also a continuous learning process through various training modules.

The partners receive product training to be aware of all the products Alice Blue offers and the upcoming products and services.

This helps them to pitch the clients the products and services they need for their investment and trading objectives.

The cherry on top is that industry experts offer all this training so that the partners can learn the best in the industry.

Alice Blue Partner Program - Products & Services Offered

Equity Trading


Commodity Trading


Currency Trading






Mutual Funds






Demat Services


3 in 1 Acount


IPO Services


Stock Recommendations


Robo Advisory




Exposure or Limit


Mobile App


Web Trading Platform


Trading Terminal


Algo Trading Platform


Basket Trading


Alice Blue Business Partner can offer a wide range of products and services that Alice Blue offers.

There are equities, mutual funds, commodities, derivatives, intraday trading facilities, long-term investment opportunities, and much more.

There are different trading tools and platforms to enhance the clients’ trading experience, which you can offer them as a partner of Alice Blue.

Then there are automated investment services like Robo advisory and Algo trading platforms.

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Alice Blue Partner - Revenue per Customer


Rs.15 per order



Equity Options

Rs.15 per order

Equity Futures

Rs.15 per order


Rs.15 per order

Currency options


Currency Futures


Alice Blue Franchise can earn as per the number of trades their clients make.

As Alice Blue is a brokerage house that charges Rs.15 flat for all the segments except Delivery, thus if a client makes 500 trades in a month, he will have to pay Rs.7,500 to the broker house, and out of that, you will get your share of the revenue.

If you are a sub-broker, you will get Rs.3,750 to Rs.5,250, while a partner would receive anywhere from Rs.2,250 to Rs.3,000 from this client.

So, the revenue per customer would depend on the number of trades that a particular client does in a month and not the volume.

Franchisee Qualification required by Alice Blue Franchise

Age Limit

21 years & above

Business Experience


Academic Qualification

No Restriction

For Alice Blue Affiliate Program, you have to be at least 21 years old, and having experience in capital markets can be a huge plus; however, optional.

You need SEBI registration for sub-broker or register while applying with Alice Blue. If you are registering as a sub-broker, you need to have GST and infrastructure.

Documents Required to Start Alice Blue Sub Broker Program

Franchise Agreement


Proprietor Aadhaar Copy


Proprietor Photo


Proprietor / Business PAN Copy


Business TAN Copy


GST Registration Certificate


Proprietor / Business Address Proof


Unit / Shop Address Proof


NOC of Unit / Shop


The documents you need to submit to complete the application for Alice Blue Affiliate Program include the following –

  • Your PAN card copy
  • Copy of AADHAAR card
  • GST registration certificate
  • Experience certificate, if any
  • Educational certificates
  • Address proof and NOC for the office
  • Photographs

Alice Blue Partner or Franchise Dashboard

Digilink Partner Login Dashboard Link

Alice Blue Partner Dashboard is one of the most technologically advanced dashboards. It offers different tabs for tracking all your leads, clients’ conversions, and earnings.

You can track these individually for particular weeks, months, quarters, and financial years.

Graphs and other infographic representations help you easily understand your business growth and performance over a certain period.

There are also APIs and other tools to help your business grow.

Alice Blue Partner Login or Alice Blue Franchise Login

For Alice Blue Franchise Login, you need the login credential and the partner’s id or sub-broker code.

Once you complete all the application and onboarding processes with Alice Blue, they will give you access and the login credential to the dashboard.

You can log in easily using the same credentials and track all your businesses.

Alice Blue Sub Broker Benefits

The main benefits of becoming an Alice Blue Sub Broker includes the following –

  • No initial investment but quite a high revenue share
  • There are different support that is being offered to the partners
  • Extensive training from industry experts
  • APIs free access
  • Regular payouts at a definite time without any discrepancies
  • Strong business ethics, and everything is very transparent
  • Margin trading facility
  • Different incentives and offers for the partners
  • Wide range of products and services at very reasonable brokerage rates

Alice Blue Franchise Drawbacks

While everything is very good about Alice Blue Franchise, there are a few drawbacks, including low market share and popularity in the industry.

Though it is 15 years plus brokerage house, it has yet to grow its network like other brokerage houses with similar years of experience.

Alice Blue Partner Program – Conclusion

Becoming Alice Blue Partner can be helpful if you are looking to set up your own business in the stock broking field.

With a bit of knowledge and idea about the markets, you can start while the broker itself will help you grow with rigorous training and support.

With above-average revenue sharing and no initial investment, this partnership opportunity is among the best in the market.

However, it would be best if you marketed your business well to make it reach prospective clients.

FAQs on Alice Blue Franchise Business

Check out various FAQs of Alice Blue Sub Broker here –

Who is an Alice Blue Sub Broker?

An Alice Blue Sub Broker is the partner of the stock brokerage house who has the responsibility to identify prospective clients, pitch them the right products, acquire them and assist them with all their trading needs.

Does Alice Blue offer a master franchise model?

No, this brokerage house doesn’t offer any master franchise model, but Alice Blue Franchise is the sub-brokers model only.

How much do I need to start as a sub-broker of Alice Blue?

You need to pay Rs.3,000 as the SEBI registration fee or the exchange fee, and there is no other investment requirement, such as a security deposit or anything.

Do I need to have an office?

Yes, it would be best if you have an office offering your services to the clients as a sub-broker. Other partners do not require the infrastructure.

How many employees do I need to have in the office?

You need to have at least 2 employees in the office so that they can handle clients easily. There is no cap on the number of employees, which would depend on the number of clients you handle.

How much can I earn as a sub-broker?

The earning potential is between 50% and 70% of the revenue generated by your clientele.

How much can I generate as an Alice Blue Partner?

As an Alice Blue Partner, you can generate 30% to 40% of the revenue share that your clientele pays as brokerage to Alice Blue.

Is there a referral program for Alice Blue?

Alice Blue offers a referral program where one can earn Rs. 500 flat for each successful referral with other benefits.

How can I start my business as a partner with Alice Blue?

You can start by applying for the partnership. You can visit their website and find a form to fill out if you want to become a partner.

Then upload documents and submit them. After verification/ KYC, your account will be live, and details will be sent to you.

Do I need to have previous experience becoming an Alice Blue partner?

No, there are no mandatory requirements for having previous experience. However, if you have previous experience, then it will be better for your profile.


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